#MoreWomen: Elle UK’s new feminism campaign

There has been a lot of discussion about the number of women elected into the House of Commons on Monday night. It was all over the news—Canadians were excited that the number of women elected was so high, while others were astonished that 26 per cent of elected seats was being considered “high.”

It all reminded me of a video I saw on my Twitter feed last week. The video was posted on Youtube by Elle UK as part of their November feminism issue.

This editorial film—which was created by Alex Holder and Alyssa Boni in partnership with RSA, Electric Theatre Collective/The Line and Wave—takes photographs of powers of authority such as the British Parliament and uses photoshop to remove all the men. What’s left is a powerful image of how few women are really in positions of power within these international governing bodies.

The campaign is incredibly powerful in its simplicity, which is why its astounding that its viewership is under 850,000 (or at least at the time of this post). You can see the video below:

The goal of this campaign is to create positive dialogue about gender equality.

“Our new initiative #morewomen, will celebrate the global power of women’s collectives in a playful, engaging way. Smart, successful women are too often portrayed as one-offs: fierce individualists concerned with their own success,” Elle UK wrote about their campaign. “There are too many instances in business, music, art and media, where women are represented by a single female.”

I hope everyone takes a look at the video above and continues to share it on social media, even when the campaign comes to an end. It’s important to remember that even though more women are being hired in positions of authority, it is still not representative of the billions of women living on this planet.

We really do need #MoreWomen. What do you think?