When did you first fight to be considered a family?
Directed by award-winning filmmaker Dustin Lance Black, asks an important question in Johnson&Johnson’s latest Tylenol commercial. The company is doing what no pain medication has done before; launching an ad campaign featuring the modern North American family.
Although there is no direct correlation between migranes and the touchy montage featuring gay, lesbian, and biracial families– set to air next week — the campaign will be part of a three month project during which 10 real families will be filmed in series of “docu-shorts.” You can view these shorts on HowWeFamily.com.
“The reality that we know today is that families look and feel different than they did before and we want to celebrate that fact,” senior marketing director, Manoj Raghunandanan, said. “Because we’re a family brand, because we’re an iconic American brand, and we want to continue to serve families into the future, I think it’s important that we reflect what that family is today.”