A few weeks back there was a controversy over the new Cheerios ad featuring a biracial family. The controversy? Um, apparently some people think that biracial families either simply don’t exist or shouldn’t be allowed to be shown on TV.
Just a second while I check my calendar. Yep, still 2013. I was worried I’d slipped back to the 1600s there for a minute.
While to most of us it might not seem like a big deal to see a family with various skin tones of eye shapes enjoying breakfast, to some racist trolls it was enough to force Cheerios to shut off commenting on the YouTube video because of all the hateful remarks.
As someone who has a beautiful family where skin colour doesn’t matter (and nieces, nephews, sisters, brothers, parents, and brother-in-laws are all loved for who they are, not what they look like) I am proud of Cheerios for taking a stand by admitting the obvious: that mixed race families exist and they also eat.
Check out this hilarious spoof video that takes the “haters” to task and takes things up a notch with a twist ending we’re still waiting too see in a breakfast cereal commercial.
Follow Travis on Twitter at @TravMyers.
