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February 2013

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Women of the Week: Patricia Bebia Mawa

As a child, Patricia Bebia Mawa dreamed of being a lawyer. Her current job is quite far from that dream, but considering she calls her media career “a divine orchestration,” I don’t think her inner child is kicking up that much of a fuss.

Raised in Nigeria, Mawa learned early on that “success is never presented to you, but comes as a result of what you present to the world.” In 2000 she got the opportunity to come to Canada thanks to a training program run by CBC television, and chose to stay here to pursue further education. While studying at the Algonquin College of Science and Technology, she met the man who would become her husband:  Moses A. Mawa. Together, they produced the pilot for Planet Africa and, in 2002, signed a deal with OMNI TV. Now syndicated worldwide, Planet Africa focuses on “success stories, unity a well as to enlighten and entertain the world about the experiences and aspirations of people of African Heritage, wherever they live on the planet.”

In 2004, they created the Planet Africa Awards program. Broadcast by the Planet Africa Network, these awards honour those who prove to be excellent role models. In 2010, they created the Diversity Awards, “to recognize individuals who further harmony and innovation as well as harness the benefits of diversity.”

The Mawa empire also extends into the publishing industry. The first publication,Planet Africa Magazine, launched in 2005. “We started Planet Africa Magazine to document our history, share our stories and inspire the African Diaspora to aspire for excellence,” Mawa explains. Then, in 2012, came Diversity Magazine, a publication “to inspire, transform, empower, showcase, celebrate and integrate exceptional elements of our mosaic.” Up next: Destiny Magazine. Obviously very dear to her heart, Mawa says she wept when she saw the final design. To make the whole situation even sweeter, on the day of its launch, Mawa and her husband will be presented with Queen Elizabeth’s Diamond Jubilee Medals.

With so many projects on her table and many more in the pipeline, plus a family at home, how does Mawa keep going? “I love what I do,” she says. “It is a blessing to have platforms that inspire and empower.”

Mawa’s devotion to her current line of work shines through in every word she says, and it is easy to believe her when she refers to it all as a preordained plan that she has wholeheartedly accepted.

“The greatest misfortune that can befall a person is walking this earth without leaving their mark on it. What has kept me going is doing everything I do with a sense of purpose.”

It is safe to say that she has left her mark on this earth, and that she will continue to do so in the future.

Bic pens for women

There’s finally a pen designed for women. I came across a video of a segment on the Ellen DeGeneres show and as always, with her wide-eyed innocence, she really put this bizarre product in its place.

Come on, a pen for women? Because we have more delicate, tinier hands than guys? Because we’re not able to wrap a couple of fingers around a great big guy-pen? Maybe it’s so that the good people at Bic can make pink, girlie-girl pens. Nope, that’s already been done. Although at this moment, as I look at the pens in my pen cup on my desk, I see no pink ones. I’ll have to go to the Bic store and pick up half a dozen so I never run out.

Seriously, what kind of baloney is this eye rolling marketing scheme? Are there really still guys on Madison Avenue who think this kind of marketing will appeal to any of us? I understand that there are still lots of products designed for women and lots more designed for men. I’m not looking for all of us to be identical here. But when it comes down to a product that’s so unisex, I’m appalled. And so, apparently, is Ellen. Have a look at her video here.

I wish I could bring some company to their knees and make it a joke at the same time just like Ellen does. There’s no greater put down than having people laugh at you, or at your pink pen.

I’m not alone with my shock over this foolish marketing. Shoppers have taken to the reviews section of Amazon to write hundreds of snarky, and often sarcastic, “reviews” of the pens.

“Finally! For years I’ve had to rely on pencils, or at worst, a twig and some drops of my feminine blood to write down recipes (the only thing a lady should be writing ever),” the reviewer wrote. “I had despaired of ever being able to write down said recipes in a permanent manner, though my men-folk assured me that I ‘shouldn’t worry yer pretty little head’. But Bic, the great liberator, has released a womanly pen that my gentle baby hands can use without fear of unlady-like calluses and bruises. Thank you, Bic!”

“My drawings of kittens and ponies have improved, and now that I’m writing my last name hyphenated with the Robert Pattinson’s last name, I really believe he may someday marry me. I’m positively giddy. Those smart men in marketing have come up with a pen that my lady parts can really identify with.”

Reviewer Dan Kaufman wrote, “Men, don’t stand for this. Aren’t there enough products specific to women already? First it was tampons, now these pens? What other products will I have to suffer the indignity of being unable to purchase just because I’m a male person?”

Come on, Bic. Hire someone with half a brain for your new products department. Find someone who’s not a total sexist, someone who actually has contact with women in today’s world.

 

©Marcia Barhydt, 2013

Women of the Week: Heather Payne

It started with a tweet.

In June of 2011, Heather Payne asked who was interested in learning about coding. From that simple 140-character question—I want to learn to code (a bit) and I want other ladies in #Toronto to join me. Anyone at #swtoronto know any women who might be interested?—an empire was born.

As it turns out, a lot of women were interested. Instead of the expected “dozen people meeting in a coffee shop once a month to work through tutorials together,” the first workshop sold out in a day. Subsequent workshops would prove to be just as successful and would lead Heather to turn the idea into a business.

Now an official non-profit organization, Ladies Learning Code offers “one-day workshops to women (and men) who want to learn beginner-friendly computer programming and other technical skills in a social and collaborative way.”

About a year after Ladies Learning Code was created, the organization expanded, adding HackerYou. Still following the original design of hands-on learning with a solid amount of instructor/student interaction, HackerYou was created to offer a more extensive education than the one-day LLC workshops while still allowing its students to maintain full-time jobs.

HackerYou is “focused on created the best part-time programs for people who want to learn to code,” Heather explains. Rather than offer another version of education that already exists—online tutorials, college or university courses attended by numerous frazzled students—Hacker You offers “hands-on, project-based learning from industry-leading professionals, small classes with a 10:1 ratio of students to instructors, and a beginner-friendly, social and collaborative learning environment.”

The business continues to expand, now offering classes in other Canadian cities. Heather is also reaching out to a younger generation—and, by doing so, potentially changing the future dynamics of a male-dominated industry—by offering Girls Learning Code. Running primarily on school breaks, these courses are designed to get young girls more interested in code. And it’s working.

“We hear from parents how much of an impact Girls Learning Code is having on their daughters, and I am confident that in 10 years, there will be an awesome group of women joining the tech industry, who can look back and point to Girls Learning Code as the place where they got their start.”

Considering her ever-growing empire, it is interesting to note that this was not Heather’s original plan.

“It’s surprising to me now, but back when I was in university, entrepreneurship wasn’t part of my plan. I didn’t even really know what it was. My plan back then was to graduate, get a job at a Fortune 500 company, and work my way up.”

Luckily for her, and her numerous satisfied students, that plan never came to fruition. Instead of taking the typical road, Heather is carving out her own path—and having a great deal of fun doing it.

“I’m sure my career will unfold in ways I can’t currently imagine over the coming years, but for now, I’m really enjoying waking up each day and feeling incredibly empowered and engaged.”

Women of the Week: Mary Jane Conboy

Mary Jane Conboy’s foray into science began with curiosity. In her youth, she spent many hours outdoors wondering how things worked, how certain elements in nature functioned.

“Some things in nature are just so beautiful that it just compels you think more deeply about it,” says Conboy.
Having studied biology and geology at the University of Toronto, Conboy went on to complete a PhD at the University of Guelph. Her expertise is in hydrogeology, the study of rock and underwater processes. She specialized in bacterial contamination of drinking water in wells.

“It really got into an area where you’re looking at how what we do on the top of the land can affect the water quality down below,” she said. “It really emphasizes the interplay of what we do and the impact on nature. And then sort of that impact back on us.”
Today, she’s the director of science content and design at the Ontario Science Centre. For the last two and half years, Conboy has stepped into the shoes of a visitor, creating compelling exhibits. Her method is quite unorthodox in that she strays from the traditional use of blocks of text and stories.

“That’s not really the standard approach here,” she said. “You really have to get people to learn, and really get immersed into the subject. Be compelled by basically having had some experience that really shows them. And then they kind of inquire afterwards. You will sometimes see that there are text and stories near the exhibit, but the idea is that you’re doing the exhibit and there’s something about it.”

Essentially, the visitor leaves the Science Centre filled with awe, bottled with more curiosity about the world.

Last June, Conboy and her team finished an exhibit about innovation, presenting visitors with open-ended experiences. In order to do so, Conboy deconstructed the skills an innovator has, such as being persistent, the willingness to test and tweak and the tenacity to try it over and over again. Another skill is not being afraid to make mistakes.

“Basically, we know as a society we have to change the way people are thinking. Develop different problem solving skills. That’s how we get solutions to today’s problems, by having those innovative ways of looking at the same thing but coming up with something different. The goal of the hall is really to inspire innovative behaviour.”

In the fall of 2013 the Science Centre will unveil the Human Edge, its newest exhibit. It takes the Human Body Hall to a whole new level.

“If you tell the story [of the human body] by looking at it in the context of somebody who’s pushing their physical abilities to the limit, you start to learn a lot of new science,” she says.

Part of The Human Edge focuses on the respiration system and a sport called free diving. It’s where the diver holds their breath for about three minutes, swimming deeper into the water. This portion of the exhibit, narrated by a champion diver, explores what the dive feels like at specific time intervals. At the same time, it looks at the respiration system.

“It’s a really different way of focusing on one of the core systems in the human body, but doing it in a really compelling way.”

Women of the Week: Mindy Berkson

For Mindy Berkson, a fertility expert, life and work have collided. Hailing from the Chicago area, Mindy was initially destined for a life in venture capital, attending the University of Michigan for Economics and later working for a venture capital company. “My first job out of college was writing business plans for start-up companies in the 1980s,” she says.

While she was content in the industry, she found herself going in a new direction after the birth of her first daughter, initially intending to be a stay-at-home-mom. “The day my daughter was born, I said, ‘thank God I never have to write another business plan,’” she chuckles. Upon attempting to expand their family, Mindy discovered she was infertile. She was plunged into the world of fertility treatment. “I spent three and a half years as a patient in the industry [which] stymied me. It was so difficult to navigate. I didn’t know what questions to ask, I didn’t know how to locate the right resources.”

The frustration of the industry ignited something in Berkson; she had found her passion. After her twins were born, she returned to the industry, this time as a professional. She worked in a fertility centre for eight years, recruiting egg donors and surrogates on a national scale. Her previous experiences as a patient gave Mindy a unique edge in the industry, helping women, men and couples finally conceive and accomplish their dreams of becoming parents. Her goal is to help intended parents explore their options for biological families and serve as a guide through the often-stressful financial, physical and emotional demands of the infertility process.

“It was at this point of my life when I took my venture background and married it with my experience [in with the fertility industry] and wrote a business plan for Lotus Blossom,” Mindy explains. Lotus Blossom Consulting was born in 2005 and has helped myriad people with a range of fertility issues.

Though the company has grown exponentially in the last eight years, Mindy still personally meets with her clients, regardless of their location. “My approach is very individualized; there is no cookie cutter consultation. Each client comes to be with very different needs and I always work one-on-one with my clients,” she explains. Berkson and her team of multi-discipline professionals work with clients to fulfill financial, emotional and physical needs, which vary with each client.

Although her consultancy is located in Chicago, IL, Mindy works with clients all over the globe. She’s worked with couples and individuals from Canada, Europe, Australia and Latin America to make their dreams of parenthood a reality. While many clients travel to the U.S. to personally meet with Mindy and her team, she travels the world to meet with doctors, lawyers, immigration officials and translators to ensure her clients have the best possible experience. In addition to the in-person consultation, Mindy meets with international clients via Skype for continued support.

Although her professional and family lives are demanding, Mindy still devotes much of her time and energy to charity. She founded the Jude Andrew Adams Fund in 2007 in honour of her stillborn nephew of the same name. “The grief [of his family] expressed reminded me of… my clients suffering from infertility. The grieving process really meshed for me,” Berkson says. The fund helps financially needy couples overcome their infertility issues, typically helping 2-3 individuals or couples per year. “10% of profits from Lotus Blossom go towards the fund.” Mindy is also a newly elected board member of Fertile Action, an organization that raises awareness for fertility preservation for cancer patients, often taking measures to help cancer stricken women preserve their eggs before they begin treatment. “Another goal of the organization is to [educate women] about options after their cancer is in remission, such as egg donation and surrogacy.”

Mindy credits her own experiences in finding her passion for the fertility industry, saying, “my three and a half years as a patient [helped me] find my passion for the industry.” Now a happy mother, Mindy helps others overcome what she did 16 years ago. She hopes that, in the changing landscape, anyone dreaming of becoming a parent can achieve their goal. “There are so many different families out there today. Thank God we have all this advanced technology to help these people achieve their aspirations of parenthood,” she smiles.

For more information, please visit the Lotus Blossom website or contact Mindy directly for a complimentary consultation at 1-847-881-2685.

Women of the Week: Elizabeth Reynolds

“What is this life, full of care, we have no time to stand and stare.”

William Henry Davies’ poem elucidates that our constant urgency and multitasking have left us with fewer moments for solitude.

Elizabeth “Betty Lou” Reynolds champions the cause of helping people take a pause in their life through her Lifessence Wellness Workshops.

Being a teacher for 40 years, the most satisfying aspect of her job was seeing students succeed in achieving their academic goals. Using techniques such as visualization, meditation and journaling, she was able to help them overcome obstacles and reach for their goals.

Through her latest business venture, she now helps parents, working professionals and geriatrics that are looking to combat confusion or pressure to realize their objectives.

Reynolds leads by example and her interest in wellness was triggered after she met with a car accident and developed a long term chronic health condition. She fought through it and today is extremely empathetic to her participants. She has even tailored her wellness workshops to meet the specific needs of individuals. And it is not boring lectures: the class includes journaling cafes, as well as creativity seminars. The aim of the workshops is to de-stress and clarify the values and aims partakers have for their life. “Through group work, sharing, fun and interactive exercises, the participants gain greater insight into their ideal lifestyle and how they can achieve it.”

Her inspiration and lucidity comes from her teacher-training education, where she says, “I was taught to be open minded, optimistic and a critical thinker. My training for teachers taught me that big changes happen when one starts with small adjustments. It is very important to keep your eye on the eventual outcome, never losing sight of your long term vision.”

The consumer industry is booming with cosmetic quick-fixes to keep us looking younger; Reynolds’ aim is to improve people’s ideas about aging. She believes that it is possible to age while still being active, healthy and fit as we grow older.

What sets her apart from the many wellness centers mushrooming through the city is her holistic approach. Reynolds begins with the inner self, asking the most difficult questions: What is happening inside your head and your body? How do you feel about yourself and your health? How do you want to feel?

In spite of the alarming statistics in mental illness, she has experienced a visible shift in thinking. In her recent workshop of 45 teachers, about half of whom were men, she claims, “More men are starting to take their own health and wellness seriously. Many of them related that they practice meditation and yoga regularly and put their families as a priority, when considering work/life balance issues.”

Reynolds turned entrepreneur at a stage in life when people decide to throw in the towel, so for her the challenge to succeed is one level tougher. Her entrepreneurship advice to anyone moving careers is to have a lot of patience. “All those who plan on starting their business must take time to develop the connections and opportunities that will fit the best with their product or service.”

The year 2013 looks exciting, as Reynolds expands her Lifessence wellness workshops to Mississauga. She says the words of Julia Child keep her going: “The only real stumbling block is fear of failure. In cooking you’ve got to have a what-the-hell attitude.” And the same holds true in business.