Dear Mr. Jeffries,

My name is Andreea Hluscu, and it is fair to say we will never meet. I am writing to you because your latest comments about overweight, unattractive and not-so-cool kids affect me, and if you’re going to publically state that you look down on this group of individuals and refuse to sell your company’s clothing to them, I feel like I need to introduce myself.

I’m not really a cool or attractive kid by your definitions. I have a dry sense of humour, my eyebrows are usually uneven, I have a chipped front tooth that I’m too scared to get fixed, and I have a nervous habit of biting my nails. When I sit down, my thighs expand and I have a few rolls on my stomach that no amount of sit-ups can seem to fix. That being said, I also have a lot of really great qualities. I am educated, I am a kind person, I am loving and I am fortunate to be very loved in my life. I like my sense of humour and my ability to connect with others, and I work very hard because I have a lot of big dreams that I know I will accomplish. Unfortunately, Mr. Jeffries, I am not a size 4 and I probably will never be a size 4, but guess what? I’m still a good person.

Those people you’re putting down, the “not-so-cool” kids? Those happen to be some of the most interesting people I have ever met. They are the people with stories to tell. They are the ones who embrace their differences and are a better person because of all the struggles they have faced in their past. They are the ones with hearts as big as their brains, and if I were you I would be lucky to have those types of individuals wearing your brand.

Mike (I hope you don’t mind I’m calling you Mike!), I did a little bit of research on you and I discovered that you don’t have a child. I can’t say that surprised me. Maybe your comments wouldn’t be as harsh if you saw your own child cry to you after he/she got bullied for not being cool enough or attractive enough. Maybe you would be more accepting if you saw the struggles that young men and women face every day, or if you were aware of the rising rates of depression and eating disorders amongst youth. Maybe you would think twice about making hurtful comments towards human beings and let them decide whether or not they even want to wear your company’s clothing.

By the way, Mike, I own one thing from Abercrombie & Fitch and that’s a pair of sweatpants. In honour of you, I’m going to put them on and eat as much pizza in one sitting as I can.


  1. What is the deal with the pro-bigger girl movement getting so much press, while us tiny ones who complain get the short end of the stick (no pun intended)? I’m sad that this issue is getting so much attention, while all I get is a sad face when I ask about size 00 or size 4 1/2 shoes. As a shorter, smaller framed woman (I have never been bigger than a “6” (1990s sizing, so we’re probably talking 4) and my heaviest weight was 105, the best I’ve ever received when it comes to body image is a “yes, dear, we talk about including all sizes” from body image activists, only to see them return to “hey, we need more size 14+.” WTF? I realize that alterations are possible, but it doesn’t always work. I think in many ways, the body image movement is doing more HARM than good. It makes people like me feel worse because we are small.

  2. Concepts like “cool” and “attractive” and even “popular” can’t exist out of context with uncool, unattractive and unpopular. If everything anyone did was pretty much equally cool the word would have no meaning outside of a tempature measurement.

    I’m old enough to know what the problem is, and you won’t like it. It’s bigger than one shopkeeper’s opinion. When I was a NYC fashion concous YPOT (young person of yesterday) in the late 60s corporate America hadent caught up with trends, they trailed them by a few years. They *thought* they had. But that’s another story. Kids created their own fashions and styles. Either by hand, by shopping in second-hand and army-navy stores. Anything that they thought looked cool was cool because individuality was cool. Anything market to young people WAS NOT FASHIONABLE OR COOL.

    You’re sad because you feel excluded. I’m sad because you feel excluded too, because you want in to a club created by greedy people beneath you, a club that only exists to take your money under the threat of cultural shunning. It’s a protection racket. And they’ve got young people so terrified of rejection, so insecure, they’re afraid to be individuals.

    The coolest thing a young lady could do is not even know who this guy is or what he thinks, don’t be his puppet. It takes courage. There’s nothing cooler than not needing people approval to be who you are. Chain stores are not for cool people, they’re for lemmings.

    Love your tweets Andreea, you’re the best!

  3. disqus_b1Rim4mC02 Reply

    The reason someone like Mike Jeffries will never read this is you don’t address any issues concerning him. He cares about the marketing and sales of his product, which is actually affected by these type of comments. Backlash from his consumers are the only thing that can make a change, refusal to repurchase or wear (and therefore, advertise) his brand would be a concern to him and his company. Rather you tell him how wonderful the people he already doesn’t care about – well he doesn’t care still, and you’re still going to wear his clothing and make some unhealthy choices that affect you – not him – out of spite (I’m not saying pizza is unhealthy, god bless it, but “as much as [you] can in one sitting” is). The letter is a nice sentiment, and true, and you’re going to get applause for and support from it because essentially you’re preaching to choir – those who already detest his comments – but that’s as far as it’s going to go. I’d take off the sweatpants.

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