To help turn around the Blue Jays losing streak — and to bring back the team’s 1990’s glory years — is to rename the team’s home stadium back to SkyDome, or so a Toronto media design agency says.

Branding for Good has launched a “bring back the dome” campaign, urging the stadium to be called the SkyDome. The campaign’s organizers hope to gather 50,000 signatures in support of the name change. The company said in a statement: “The SkyDome name is not only reminiscent of the team’s early 1990s glory years, it’s also what many fans still call the stadium.”

“The name SkyDome has a strong literal reference to what you see when the roof is fully retracted. It’s what a lot of us grew up knowing, and what a lot of people still call it anyway,” said the company spokesperson.

Bring Back the Dome from Bring Back The Dome on Vimeo.

In 2005, the beloved SkyDome’s name changed to Rogers Centre when bought by Rogers Communications. But  although the stadium’s name changed the sports memories and the many fans who still call it the SkyDome today have not.

The SkyDome/Rogers Centre has a rich heritage — built in 1989, it was the world’s first stadium with a retractable roof and also houses the Toronto Argonauts. The stadium’s 25th anniversary will be next spring.

Canadians are asked to show their support by voting to change the name back to SkyDome.

Will you help bring back the Dome? You can by casting your vote:

The campaign includes a website (, Twitter account (@bringbackdome) and a Facebook page (/bringbackthedome).




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Christine is a multimedia producer. She is the host of Run With It, running, fitness and health on Novus TV. She also hosts her own radio show on CJMQ radio and is a nationally published writer. Twitter: @christineruns Run With It YouTube Channel – Run With It

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