businesswoman Archives

Sustainability July 4, 2017

Women CEOs leading the way in the trades

There are more women than ever starting businesses, especially those involved in trades, which is surprising considering those professions have historically been some of the most male-dominated businesses in the country.

CEO of Freshco, Mandy Rennehan, a very successful retail construction company based out of Oakville, Ont., believes that women leaders are essential to trades businesses. “A woman’s added value really shines through because we are passionate,” Rennehan says. “Women are detail-oriented and fastidious where many men aren’t.”

Millennial women are also catching on to the trend and starting their own trade businesses. CEO of Ash Street Design, Brittany Truppe, is one of those millennials. She started her business of designing and building interior speciality doors last year. “It is a custom sliding door business. We essentially fabricate high-end interior-based wood doors in all shapes and sizes and I’ve expanded into contemporary styles and all different types of finishes,” Truppe says. “I really like the whole concept of the artisan market style. I don’t want to do cookie cutter stuff. I want it to be unique.”

These two women had to prove their worth in their respective areas time and time again. “Being a woman and being young, there were times where I definitely had to go above and beyond,” Truppe says. “Coming from finishing, there was a lot of time spent doing the tasks to prove my worth. You would get men throwing out terminology and the names of types of equipment to see if I knew what I was talking about. I felt I was being quizzed often.”

Rennehan agrees that women are tested more often to see if they are credible in their job position. “The biggest hardship is the confidence of the woman going into it. They need to make sure they know more than anybody in that space. Credibility is everything for a woman in trades. Make sure you have the passion and you are armed with the knowledge,” Rennehan says. “Many women have an irrepressible sense of accountability and if things happen, they will fix them. Women have a lot of advantages in this space, they just need to believe it.”

As a young female business owner, Truppe is taking a progressive approach to her artisan boutique and wants to keep her business relatively small, instead of aspiring to build a large corporation. She also focuses on the use of local woods and keeps costs low and affordable to give more people the opportunity to purchase one of her unique products. Though she is still in the midst of constructing her business, she also wants to dedicate part of her time towards helping women learn to build. “The biggest thing I want to focus on is having a program geared towards women to make them more comfortable working with tools, because a lot of women don’t. I envision doing it in my own shop,” Truppe says. “You would drop in for an hour or two and the women would build and I would charge for materials. I’ve networked with local artisan shops and furniture shops and they are pretty pro-women. I’ve found I have a lot of support from new-age men as well.”

Rennehan is also an avid philanthropist, highlighting the importance of women CEOs giving back to others after becoming successful in the trades sphere. She started a non-profit program through her other business, a design firm named Rennduprat, that will teach kids between the ages of 10 to 16 how to use millwright machines. The non-profit will then make Christmas ornaments through the project and ship them around the world. Rennehan also founded the Chris Rennehan Scholarship Fund, named after her brother who sadly passed away from a heart attack at age 38. The scholarship fund helps a tradesperson who is in dire financial straits by giving them the funds to go to trade school or obtain work through Freshco.

Women business owners are essential to the future of trades in Canada. Truppe and Rennehan both bring credibility, generosity, and a progressive community approach to their businesses. Though there are challenges to being a woman in the male-dominated trades’ professions, there are more and more women that are coming out as strong leaders in this type of employment.

Women of the Week March 15, 2017

Woman of the Week: Manjit Minhas

Be concise and know your financials — that’s Manjit Minhas’ advice for young entrepreneurs pitching their business ideas.

Minhas is the co-founder and CEO of Minhas Brewery, Distillery, and Winery, and is one of Canada’s new Dragons on the hit CBC show Dragon’s Den. She is a straight-forward and blunt businesswoman with an incredible passion for innovative ideas. When she speaks of the new products she is constantly exposed to on Dragon’s Den, she does so with tremendous respect and excitement.

“I see myself in a lot of these entrepreneurs,” she says. “I know there is no book to map these challenges. I love that I can help guide them and, on the flip side, help people stop when I think they are dumping their own money, and sometimes other people’s money, on something that in my experience is not going to work.”

“If I can save someone’s livelihood, that’s necessary and my role as a mentor and venture capitalist.”

The 36-year-old started her own business at the age of 19 after her first year of university, where she was studying petroleum engineering. At the time, her father had been let go from the oil patch and decided, with much pushing from his friends, to go into the liquor business. He purchased three stores in Calgary. Minhas and her brother grew up in the industry and both realized there was an opportunity for growth.

The siblings sold their car for $10,000 and launched Mountain Crest Spirits. “I discovered that bars and restaurants were not brand loyal,” Minhas says. “They were looking for cheapest bar stock that week.” The idea was to create good quality spirits that, because of the low price, restaurants would become accustomed to and the result would be loyalty. Tequila and Irish cream were some of their best sellers.

“Our goal was, service, quality, and volume volume volume. That was the start of our real big empire story.”

In 2002, they launched into beers. Their first beer, a classic mountain lager, was made with only four ingredients and sold for only a dollar, which was unheard of at that time. They eventually purchased their first brewery in Wisconsin — the second oldest brewery in the U.S. — and since then, the company has grown immensely. Minhas and her brother now have breweries in Calgary and Mexico, as well as two wineries in Chile. Their products are sold throughout Alberta, Saskatchewan, British Columbia, Ontario, and Manitoba, as well as 43 states throughout the United States and 15 other countries in Europe, Asia and South America.

In 2016, Minhas’ companies made over $187 million in revenues. Minhas has been honoured with several industry awards for her success, including PROFIT magazine’s “Top Growth Entrepreneur”, Top 100 Women Entrepreneurs in Canada, Canada’s Top 40 under 40, and the Sikh Centennial Foundation Award, among others.

“I can say I didn’t have much of a typical university life, but no pain no gain,” she says. “My sacrifice was my 20s, and I guess I say my education because I could have done better. I had other dreams and passions and I’m glad that I did. I don’t regret the last 17 years.”

Minhas is constantly looking for ways to expand and grow her thriving business. They started to fashion new beer flavours, even appealing to the gluten-free crowds and the boxer beer enthusiasts. When Minhas purchased her first brewery in Wisconsin, she also happened upon the rights and recipes to the old-fashioned soda the facility owner made during prohibition. This inspired her to continue that business, selling soda and soda-inspired nano-filtration boxer beer. This summer, they are adding new flavours of boxer beer, including black cherry and ginger. Last year, they added hard root beer, grape, and cream soda to their repertoire.

“We had a great award-winning soda line that we added clear malt base too — a proprietary method we have discovered,” she says. “We clarify it and it becomes colourless, tasteless, odourless and we add alcohol to the soda. There is no bad aftertaste of beer because we’ve taken that taste out in order to taste the soda, unlike other brands in the market. Innovation is key to success.”

In 2015, Minhas was invited to appear in Dragon’s Den, a Canadian reality television show that allows entrepreneurs to pitch business ideas to potential investors — known as “the Dragons”. She prides herself on her bluntness and her honesty, but above all else, she loves the mentoring aspect of the show. Minhas says she was surprised by how many products she has seen that didn’t already exist in the market. Her investments are plastered proudly all over her website.

“I do believe it’s important for women to support each other and people in different industries to talk to each other,” she says. “In my industry, there is not a lot of women. It’s about guiding a newcomer, a new entrepreneur through the challenges everyone has — work-life balance, finances, regulation, all those things that are really generic to any business, human resources. That, I feel, is my biggest contribution.”

Minhas starts filming season three of Dragon’s Den at the end of this month.

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What's Hot January 18, 2017

Woman of the Week: Jen Aitchison

One of the best ways to effect change is to make it happen from the inside out — instead of waiting for the world to change, why not do it yourself? Jen Aitchison, Vice President of Sustainable Energy Insurance at Jones Brown Inc., embraces this concept, offering risk management solutions for companies invested in renewable energy, giving green technology a competitive edge in the business world.

Upon meeting Aitchison, she exudes a strong, confident demeanour. Hanging around her neck is a pendant that says, ‘Fearless’. The necklace was given to her by a family member, and is one of Aitchison’s life mantras. “When I first started down this route, I was terrified of walking into a room full of people and shaking their hands. The best thing I can tell women is eat the fear,” Aitchison says. “Shaking one person’s hand at that event is a success because you can build on it and you realize it isn’t scary.”

Aitchison is one of the first insurance brokers in Toronto to start a sustainable energy insurance practice, and over the last eight years she has helped several companies in solar and wind energy navigate their way through the complexities of risk management solutions in an emerging industry where no standard existed before. Aitchison initially brought the idea of sustainable energy insurance to Jones Brown as a side project. “I asked myself how can I use my eight years of experience in the insurance industry and couple that with my environment and sustainability passions? Maybe there is a way to work from the inside out, this being a bit of a capitalistic environment and a bit of an old boys club here,” Aitchison says. “When I first pitched the guys, they were like that is so cute. They said that I could pursue that pet project on the side, but also asked that I don’t let my normal day job slip.”

Aitchison began researching sustainable energy insurance and visiting various renewables companies. She quickly discovered there was a large gap in the renewables industries when it came to insurance and over the course of six years, worked hard to create a sustainable energy insurance practice. Within the practice, she focuses largely on product development of integral financial instruments such as performance guarantees, educating industry members on risk management specifics for renewables and an annual sales budget exceeding $150,000. After being promoted to partner at Jones Brown six years ago, Aitchison is one of the leaders of insurance for renewables and a leader for women and the environment in the insurance sector.

“That’s how I made insurance not suck, for a lack of a better term. I ended up working both sides, teaching insurance companies what some of the emerging technologies were, what challenges were being faced and what some of the solutions we needed,” Aitchison says. “At the same time, I was teaching the renewable energy sector about insurance and some of the things they should consider when setting up their projects.”

Though Aitchison has achieved great success at Jones Brown, it wasn’t always smooth sailing. Being a woman with an environmental agenda in the insurance industry had its struggles and Aitchison had to fight for pay equity as recently as 2015. “I didn’t get pay equity until November of last year and it was a 30 per cent difference. I threatened to leave,” Aitchison recalls. “It was shocking. It is important to talk about that still happening.”

Alongside becoming one of leading environmentalists sporting an insurance portfolio and fighting for her rights as a woman in a leading role, Aitchison also won the 2015 Canadian Solar Industry Association President’s award because of her work as the Fire Safety Committee Chair for the Canadian Solar Industries Association (CanSIA). Aitchison helped create a PV Fire Safety handbook to keep firefighters safe in case they encounter electrified solar panels during a fire.

Aitchison is also a founding committee member of Women in Renewable Energy (WiRE), a group that brings women together across various renewables industries. Aitchison is in charge of field trips to various renewables companies, support on networking and awards, and overall direction of the group with the other committee members. WiRE began in 2013 when the initial founding members met at Women of Wind Energy (WoWE), a group supporting women invested in wind energy. “We were talking about being from different backgrounds and that there wasn’t a group that encompassed all types of renewable energy,” she says. “We were frustrated that wind and solar were all fighting for the same piece of the pie. We didn’t want that and wanted to break those barriers down. That’s the type of women we are at WiRE. We see barriers, and we rip them down.”

She also emphasizes it was important to the committee that WiRE was not a ‘hen’s club’ or ‘a clique’ and is a very opening group of women professionals. There is also a mentorship aspect to the group that brings young women and professionals together to collaborate and network. “In the WiRE environment, we connect women with women,” She says. “We also run a speed mentoring event. It is so great to see them succeed and get out of their shell.”

Aitchison is a single mom of two kids, ages 11 and 17, and manages to balance her work life while being an inspiring parent as well. She is currently reading “Bet on Me: Leading and Succeeding in Business and in Life” by Annette Verschuren. In her rare spare time, she likes to play guitar, cycle, draw, snowboard, hike and kayak with her kids. She also builds shelves and other odds and ends on the side, confessing “I’m a bit of a junkie for making things out of nothing.”

Aitchison is a born mentor; she is fierce, empowered, kind-hearted and patient. Her own passions and experience have given her a credibility in the renewables sector that cannot be ignored and yet she is modest and sincere about her successes. If more women like Aitchison join the fight to change the world to a more environmental one from the outside in, sustainability and women leadership will certainly stand a chance to rise out on top.

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