What sets Romanow apart from her co-stars is her focus on the individual. If she is going to invest in a business or a company, she wants to get to know the people behind the project.
“I think as tempting as it is to look at the exact business on hand, I inspect the entrepreneurs themselves,” she said in an interview with Women’s Post. “You are looking for someone with a chip on their shoulder. Someone who needs to win. There are so many pivots and turns when you start a business, you want someone who is going to make it work.”
She began her career as a civil engineering student at Queen’s University, a tough program that taught her how to problem solve. Romanow had an interest in math and science, but it wasn’t until she helped launch a sustainable, zero consumer waste café on campus that she realized she had a passion for business. Her goal was to convince the administration that her pitch wasn’t about a food service, but rather a sustainability project important to the development of the school. She raised most of the capital herself and the café — called The Tea Room — remains a fixture on campus to this day.
Since then, Romanow has jumped from project to project, solving problems and building new ventures.
“The power that you have [as an entrepreneur] is enormous,” she said. “I think the fun is in solving problems you don’t want to see in your world.”
Her second business was Evandale Caviar, a fishery based in New Brunswick that distributed high-end, Canadian sturgeon caviar to luxury hotels. Unfortunately, the business fell apart in the 2008 recession.
Since then, Romanow has launched a number of incredibly successful businesses. She is the co-founder of Buytopia.ca, Snap by Groupon, and Clearbanc. Clearbanc is Romanow’s most recent venture — an online financial service that makes it easier for entrepreneurs to get capital to grow their own company.
Romanow also helps craft digital solutions for international brands like P&G, Netflix, Starbucks, and Cirque du Soleil. She was a finalist for the EY Entrepreneur of the Year Award; the RBC Canadian Women Entrepreneur Awards; and was a Cartier Women’s Initiative Award global finalist. Romanow is listed as one of the top 100 Most Powerful Women in Canada and was named as one of the Forbes Top 20 Most Disruptive “Millennials on a Mission”.
You would think she is a person who loves to be busy and have numerous things on the go, but Romanow is passionate about her work and doesn’t like to “be busy for the sake of busy”. She would rather get things done and spend her time on something that matters.
In July of 2017, Romanow partnered with Ruma Bose and Richard Branson to launch the Canadian Entrepreneurship Initiative. The goal is to showcase Canadian entrepreneurs and offer assistance to those starting out.
“How do we create more Canadian success stories, especially women,” Romanow asked. “Almost half of Canadians can’t name an entrepreneur they look up to.”
Clearbanc is committing $1 million to finance small businesses and help create those success stories.
In addition to all of these projects, Romanow makes time to mentor women and offer advice to young entrepreneurs. Her biggest piece of advice? Just do it!
“Overplanning can be a detriment,” she said. “My first piece of advice to people is that you have to get started now. Most people think about and analyze businesses for a long time, but it’s important to start to move it. The first idea never ends up being the business that works, but the process allows you to get there.”
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