Clutch your pearls! Just recently, radio business reporter, Michael Kane was strolling through a shopping mall in Toronto and he noticed something that peaked his interest. He decided to tweet his recount, “ I’m just a reporter: saw two modestly dressed women with religious headgear come out of Victoria’s Secret store in the Eaton Centre.”

It’s 2017, so why is it shocking that women were spotting leaving a lingerie store? Women of all categories are entitled to wear underwear if they choose to do so. Much less, why is it an issue that these women were modest and wearing ‘religious headgear’? Muslim women are women too and it should not be tweet-worthy that they were seen exiting a lingerie store.

Mr Kane’s tweet was not warmly welcomed in such a multicultural city like Toronto. For a society that prides itself on diversity and celebrating various cultural backgrounds, scenarios like this are borderline funny and infuriating. People on social media began grabbing on to the phrase “ I’m just a reporter” and responded to Kane with tweets such as “I’m just a reporter: saw a group of White teenagers, in Lululemon outfits playing basketball in a public park.” Scenarios like this does not open a door for positive discussion, instead it brings up issues of ethnicity, social hierarchy, and stereotypes.

Kane made a poor attempt in claiming his tweet was meant to celebrate diversity and promote positive feedback, saying he wanted to bring “news to some, joyful observation to others,” while responding to one Twitter user. The tweet was unnecessary and though he did not say Muslim women, it is clearly implied. Kane continues to gather angry responses and some people even noted this casting of Muslim women as ‘others’ revealing Kane’s cultural insensitivity and intentional or unintentional views as a white male living in a diverse society.

Kane continued to defend himself against the critics, saying he was just sharing his views and he suggested people not judge him. The problem is that people on social media are hypocritical — people cast judgement, but don’t want want to accept judgment cast upon themselves. The tweet, and the conversation that followed, is entirely prejudice and unmindful. Needless to say, Kane did not win his diversity battle and his poor attempt of celebrating another culture seemed creepy, sexist, racist, and why was this a story worth the attention of others on social media?

Kane has since deactivated his twitter and honestly, I’m just a reporter: but it’s time to end cultural, sexist and ethnic insensitivity, evaluate your thoughts, and own up to your actions.