#ILookLikeAnEngineer Breaks Stereotypes of Women in Tech

It all started with an ad campaign. The ambiguous message behind it left platform engineer, Isis Wenger, confused on whether or not she was being used to attract women or men to become engineers. Her “sexy smirk” was rather seen as a marketing tactic to lure guys into the tech industry. The response to the seemingly innocent advertisement turned into a discussion of the sexism that is still alive and well in the industry.

Wenger explains it perfectly in her post on Medium, saying, “At the end of the day, this is just an ad campaign and it is targeted at engineers. This is not intended to be marketed towards any specific gender — segregated thoughts like that continue to perpetuate sexist thought-patterns in this industry.”

It’s no secret that sexism in these types of industries still exist. Engineers, computer scientists, web designers, and others have been subjected towards gender discrimination at one point or another in their careers. However, as women should, Wenger decided to do something about it. Thus, She started the hashtag #ILookLikeAnEngineer to raise awareness towards the gender divide that continues to exist in the technical industry.

Many took to Twitter to support Isis.

The hashtag, as Wenger explained, is not gender specific. “External appearances and the number of X chromosomes a person has is hardly a measure of engineering ability. My goal is to help redefine “what an engineer should look like” because I think that is a step towards eliminating sub-conscious bias towards diversity in tech.”

This invited men to take part to support the initiative as well:

The hashtag is quickly breaking stereotypes about women in the tech industry. Many are often perceived as ”tomboys” or ”nerdy.” Brains and beauty may be the more appropriate terms to use in this case:

What’s more impressive? Her pink hair or the fact that she’s a badass engineer who can still find the time to model:

And they make it look so. easy.

OneLogin may have missed the spot on their efforts to recruit more engineers with their ad campaign, but these ladies will have both men and women wanting to pursue careers in tech in no time. Where do I sign up?

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5 Books Every Woman Needs To Read

A list compiled from The Huffington Post‘s favourite choices, these books by women are just a few of the incredible titles published. They are some of the most-discussed, thought-provoking and life-changing books from a diverse group of women writers. From lighthearted memoirs to lifestyle reads, there’s a genre here for everyone.

Here are the top 5 books that all women should read:

1. Is Everyone Hanging Out Without Me by Mindy Kahling 

“Perhaps you want to know what Mindy thinks makes a great best friend (someone who will fill your prescription in the middle of the night), or what makes a great guy (one who is aware of all elderly people in any room at any time and acts accordingly), or what is the perfect amount of fame (so famous you can never get convicted of murder in a court of law), or how to maintain a trim figure (you will not find that information in these pages). If so, you’ve come to the right book, mostly!” – Good Reads

2. Bad Feminist by Roxane Gay

“In sharing the gritty, heartbreaking details of her own experiences and unrealized desires — in showing us how, exactly, she is a ‘bad feminist’ — Gay reminds us what feminism can and should be: A space where women can realize their difference and their nuances.”


3. How Should A Person Be? By Sheila Heti 

“A raw, startling, genre-defying novel of friendship, sex, and love in the new millennium—a compulsive read that’s like ‘spending a day with your new best friend.'” — Bookforum

4. Bossy Pants by Tina Fey 

“Chapter after chapter, in a voice consistently recognizable as her own, Fey simply tells stories of her life: How a nerdy but self-confident half-Greek girl entered theatrical life (a wonderful community theater, lots of gay and lesbian friends), what Second City was like “back in the day” (cultish, hard, unbelievably fun), how ‘Saturday Night Live’ works (a chemical compound of Harvard grads and Improv people), what it’s like to be a woman in comedy (harder than you think but not as hard as coal mining) or to run your own show or to satirize a vice presidential candidate when she’s standing right backstage.”

5. The Beauty Myth: How Images Of Beauty Are Used Against Women By Naomi Wolf 

“If you have wasted even a minute of today worrying about the way your hair, breasts or thighs look, or about the wrinkles around your eyes, or whether your winter “wardrobe” is working for you … this book is for you.” – The Guardian

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WATCH: Men React to Their Girlfriends Getting Catcalled

Every women knows the feeling of what its like to be catcalled. However, our male loved ones never really know what we go through when it happens. The incident is often brushed off or we’re told to wear more appropriate clothing.

So Cosmopolitan decided to make things more personal with 3 couples. Watch as the women’s boyfriends react to their loved ones being catcalled on the streets of New York.


Glad to know we’re on the same page now, men.

Inforgraphic: Best & Worst Cities to Be A Woman in Canada

It’s visible in the media. It’s visible at work. It’s visible at City Hall. It’s visible that women and men are treated differently in Canada, despite being a first world country.

With this visibility comes a recent report from the Canadian Center for Policy Alternatives (CCPA) on how women are faring in 25 of Canada’s largest cities. The infographic released shows Victoria, BC as the best city for women to live while the Kitchener, Waterloo area in Ontario, ranked the worst. The rankings for based on the gaps that exist between men and women in these communities.

While we congratulate Victoria for their efforts in decreasing the gender gap, CCPA says the study isn’t about winning a title, but about identifying what works in one community and bringing it home to another—so that every city in Canada is a good place to be a woman.

Although the feminism movement is becoming more powerful than ever before, it’s evident that there’s still some significant work that needs to be done. What can we do to help progress this movement? Comment below!

See the full report at: https://www.policyalternatives.ca/best-worst2015

#AskELJames Tweets Turn 50 Shades of Awkward

It all started with one naive publicist and their decision to get author EL James to do a live chat on Twitter. What came next was an hour more awkward than watching 50 Shades of Grey with your grandma.

Despite being dubbed the highest earning writer back in 2013 with $58 million and counting in her bank account, it seems the EL James, author of the highly popular erotic novel 50 Shades of Grey, has as much critics as she does fans.

As the Q&A session progressed, more and more people took to Twitter to #AskELJames about her preference towards misogyny, rape culture, and below average writing skills. Although she didn’t directly answer the questions that were asked, at the end of the session, James thanked everyone ”for an interesting hour.” And an interesting hour it was.

Below are our choices for the best questions asked during the  chat. Warning: These tweets may cause feelings similar to that of engaging in BDSM. (Ouch!)








Yikes! At least movie night with Grandma ends in a couple of hours. These tweets will exist longer than EL James herself.

Despite the live chat session being more interesting than the novel, it was also refreshing to see the public taking a stand against the message behind the unnecessarily popular trilogy. However, with a new movie set to release in theatres soon and an additional novel in the works, it seems that 50 Shades is about to get even more popular.

Guess James still gets the last laugh because, in the end,  it’s still her that is sitting on her pile of millions. Well, at least you can celebrate your rise to Twitter fame with those favourites and retweets, folks.

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Women Use #ThePowerOfMakeup To Conceal Makeup Shaming

Whether you decide to go ‘au-naturel’ or wear hot pink lipstick, there are no boundaries when it comes to expressing yourself with makeup. However, with makeup shaming becoming more and more prevalent in society, it may seem that those that take part in this art form are shying away from this expression.


If anything, it’s done the opposite. The term makeup shaming was coined to describe the act of shaming those who wear ”too much makeup” to the point where their original features are unrecognizeable. But when Make-Up Guru Nikkie brought this issue to the spotlight in a video that has now been watch over 17 million times, she showed viewers how transformative #ThePowerOfMakeup can truly be.

Women have now taken to social media to show make-up shamers what they just don’t seem to get. Using the hashtag, thousands have been posting powerful pictures of only half their faces with makeup on. With messages of empowerment and self-confidence, the trend has been making the rounds all over Facebook, Twitter, and Instagram.

“Why wouldn’t anyone want to use a foundation that makes you look photo-shopped without actually being photo-shopped?”

The fact is, women can wear makeup for whatever reason they want. If they are looking to impress someone, trying to conceal an imperfection, or want something they don’t have (eyebrows, maybe?) – let them! Just don’t come running to us when she takes off her makeup and you feel like you’ve been lied to. You’ve been warned.

Why You Need To Purchase PooPourri

Poop. We all do it. But despite pooping on a day to day basis, there has always been an unwritten rule to not talk about poop. PooPourri diminishes this rule when they released their ad campaign, which went viral a few years ago.

PooPourri is a ”before-you-go toilet spray” intended to hide unpleasant odours that arise from a trip to the bathroom. It is targeted towards female consumers and marketed with the idea that women aren’t meant to be the cause for unpleasant odours. PooPourri may come across as a parody or entertainment gimmick, but the product can be purchased on their website, http://www.poopourri.com/, for under $10 a bottle.

At first, PouPourri seems to feed into the notion that females are meant to suppress their natural body activities. The advertisement for the product is seen as sexist and sends a message that women should act in a certain manner- free of bowel movements. However, the advertisement contradicts these messages of sexism and blatant stereotyping of women through absolute hilarity.

“How do you make the world believe your poop doesn’t stink?” The young woman asks, dressed in a blue, flared dress with white tulle detailing. A good question, indeed. The fact of the matter is, that no one likes bad odour. And PooPourri shows audiences very effectively why this is. The existence of deodorants, dry shampoos, body lotions, body sprays, and perfumes all lead us to believe that we always ought to smell good. Why shouldn’t we continue this practice in the bathroom?

The generalization and conclusion drawn from the advertisement is that if bad odours exist, bad odours must be suppressed. And although this is a plausible statement, it is an statement that is only applicable to women. Despite the entire human population doing daily bowel movements (hopefully), PooPourri is, or at least is marketed, towards only half of said population. At least that’s what the attractive, Caucasian woman with the British accent makes it sound like.

Whether it’s her pearl accessories or red lipstick, the Caucasian beauty persuades audiences through the use of her sex. Her overall appeal will remind some audience members of Audrey Hepburn. So when a woman such as this asks a question about the smell of poop, audiences are bound to be intrigued – and a little embarrassed – by the matter. It is certainly not a topic discussed by ladies dressed in satin and pearls.

There is a sense of familiarity with the foreign accent in our North American ears. The woman does an effective job of delivering the message that ”poop is gross”- without making it sound, well, gross.

The advertisement focuses on the provoking emotions of embarrassment within females by creating scenarios of unpleasant occurrences that can happen when going to the bathroom at work, a party, or your significant other’s home. Suddenly, viewers are forced to recall all the embarrassing moments they had at work, school, or at a party, creating a sense of need to purchase a bottle  of PooPourri.

With over 33 million views of YouTube, the product has reached a significant amount of toilet users with a promise of  ”a business that makes your business smell like it never even happened.” The advertisement is so ridiculous, it will have viewers questioning the authenticity of the product. With only $10 a bottle, discretely ”laying a brick” at your boyfriend’s apartment seems like a good investment after all. Keep things fair by handing your boyfriend a bottle to use when he’s at your place. Because equality. You won’t be the first one to do so. PooPourri sold over 4 million bottles with a better Amazon rating than the iPhone 5.

It will ”save your relationships” – because no one wants to leave a subtle scent of a 300-cow dairy farm in their boyfriend’s bathrooms. Whether it’s the cheeky dialogue, the attractive woman, or the use of, at times, uncomfortable visuals, if this Poo-Pourri advertisement will not initiate sales (although it most certainly did), it will, at the very least, leave 33+ million viewers talking and thinking about the product.

The Best Response to #WomenAgainstFeminism

#WomenAgainstFeminism is apparently a thing. Thousands take to social media every day to write about the reasons they don’t need feminism in their lives. Whether it’s because ”they want to be stay at home moms” or ”cook for their husbands,” its evident the hashtag is for women clearly uneducated on the concept of feminism.

Although the campaign went viral last year, feminism is rapidly becoming recognized as a positive movement supported by celebrities such as Tina Fey, Emma Watson, Beyonce and even men such as Mark Ruffalo and Will Smith. But fear not fellow feminists; we always have each others back.

Just read what blogger Libby Anne Bruce wrote in response to #womenagainstfeminism. We’d say she took the words right out of our mouths. Maybe even in a nicer more adequate way. Right on, sister!

“My response to the “I am not a feminist” internet phenomenon….

First of all, it’s clear you don’t know what feminism is. But I’m not going to explain it to you. You can google it. To quote an old friend, “I’m not the feminist babysitter.”

But here is what I think you should know.

You’re insulting every woman who was forcibly restrained in a jail cell with a feeding tube down her throat for your right to vote, less than 100 years ago.

You’re degrading every woman who has accessed a rape crisis center, which wouldn’t exist without the feminist movement.

You’re undermining every woman who fought to make marital rape a crime (it was legal until 1993).

You’re spitting on the legacy of every woman who fought for women to be allowed to own property (1848). For the abolition of slavery and the rise of the labor union. For the right to divorce. For women to be allowed to have access to birth control (Comstock laws). For middle and upper class women to be allowed to work outside the home (poor women have always worked outside the home). To make domestic violence a crime in the US (It is very much legal in many parts of the world). To make workplace sexual harassment a crime.

In short, you know not what you speak of. You reap the rewards of these women’s sacrifices every day of your life. When you grin with your cutsey sign about how you’re not a feminist, you ignorantly spit on the sacred struggle of the past 200 years. You bite the hand that has fed you freedom, safety, and a voice.

In short, kiss my ass, you ignorant little jerks.”


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‘Tampon Tax’ To Be Removed on Canada Day

Go ahead and buy that bigger tub of ice-cream, ladies. The Federal government announced their decision to remove the Goods and Service Tax from tampons and other feminine hygiene products today. The changes will be made effective as of July 1. A Happy Canada day it shall be.

In an announcement from the Department of Finance, the government stated they would remove the GST and HST from the sale of “a product that is marketed exclusively for feminine hygiene purposes and is a sanitary napkin, tampon, sanitary belt, menstrual cup or other similar product.”

The issue was first brought up earlier this year when dozens of online petitions that began across the nation as females protested about the rather arbitrary tax. Women took to social media pointing out the sexism that exists with the “tampon tax” despite other necessary goods such as groceries and prescription drugs being zero-rated.

According to change.org’s Canadian Petition , approximately 17,876,392 Canadian women between the ages of 12–49 spent about $519,976,963.00 on menstrual hygiene products with the government raking in $36,398,387.00 from said amount. The petition has garnered over 74, 000 signatures since it began early this year.

It’s certainly a step forward for Canada to realize women’s menstrual cycles are not something to be making money off of. Society has been deeming periods as shameful and impure for decades now. Whether it’s through unrealistic commercials or  the stigma of Premenstrual Syndrome (PMS), it’s time to change the perception of periods for what they really are; a natural process of the human body.


Gay Feminist Student Shuts It Down With This Yearbook Quote

17 year old Caitlyn Cannon wrapped up the school year with probably the most relevant quote you’ll see today.

The recent Oak Hills High School graduate from California said she found the quote on Tumblr and changed the parts that were written from a man’s perspective. Her choice was followed by her decision to leave something behind that was both different and true to herself.

The quote states, ““I need feminism because I intend on marrying rich and I can’t do that if my wife and I are making .75 cent for every dollar a man makes.” 

In an email to The Huffington Post, Cannon stated “I was tired of seeing the same old quotes from popular books and movies and authors, and I wanted to call attention to a problem that women face, I’ve never really been ashamed to say that I am gay, so the LGBT aspect was simply who I am.”

Her friend tweeted the photo out yesterday which has since then, gotten over 6000 retweets.