What does the Canadian flag mean to you? For Jawad Rathore, it represents all things Canadiana — and he thinks it should be flown in front every mosque in Toronto.

“We see Muslims right now being subjected to harassment. Hate crimes are up, [and] rhetoric publicly and privately is up. There are terrible things happening around the world in the name of Islam,” Rathore said in an interview. “[Putting up Canadian flags is] a wonderful way to remind our neighbours that we are Canadian. There is nothing to fear.”

Rathore, who is also president and CEO of Fortress Real Development, presented the idea to the Canadian Muslim Vote last week and received an overwhelmingly positive response. Rathore says he has already received funding from the community for over 50 flags and he has received messages from mosques across Canada asking to participate.

The Canadian Muslim Vote is a non-partisan organization whose objective is to promote greater community engagement among the Muslim-Canadian population. It was founded last year as a response to low voter turnout with a goal to increase attendance and engagement during the 2015 federal elections. And they did the job. According to Rathore, turnout was close to 79 per cent.

Now, the organization is focusing on integrating communities through a “very simple” campaign. At its core, the campaign is about unity and pride during a time in which people are being marginalized. Hate speech is rampant, even in Canada, a country whose foundation is based on religious freedom. As Rathore says, there is a lot of fear among those who don’t understand the Islam faith and putting up a Canadian flag symbolizes unity in a time of uncertainty.

“It’s a way to let our community know we are their neighbours,” he said.

Rathore may be spearheading this campaign through Canadian Muslim Vote, but he says every corporation and community member should be giving back.

“Give what you can afford — give a little, give often, give once a year,” he said. “Many of us in the corporate world are incredibly blessed and if we turn our minds over to the community. Whether initiative like this or any other benefits – the world would be a better place.”

Rathore is confirming a list of mosques that are willing to participate in the campaign and is working out the physical details for installation. He has also committed to do the first 10 flags himself.

The first flag should be installed by the end of September and, if the campaign goes well, Rathore hopes to be able to install flagpoles in front of mosques across Canada.

If you are interested in contributing to the campaign, email canadaflag@canadianmuslimvote.ca.