Miriam Verburg Archives

Every week, Women’s Post publishes a profile of a Canadian woman that has done something truly extraordinary. Our staff has spoken with a large number of inspirational human beings — some are volunteering their time, some have founded their own businesses, and some are trying to break down barriers in male-dominated industries.

Let’s start 2017 off right by rounding up all some of these amazing women into one post. Each one will include a link back to their original profile. Do you have a recommendation or suggestion for a Woman of the Week? Send it to kate@womenspost.ca.

Emily Ridout: Co-founder of 889 Yoga

Sometimes an idea just comes to you. In fact, it calls to you — and it can’t go unanswered. That’s what Emily Ridout said when Women’s Post asked her why she started 889Yoga, a yoga and wellness studio on Yonge Street in Toronto. For her, it was about bringing the practices she learned during her travels to the city she loved.

Marni Dicker: VP Infrastructure Ontario

The bulk of Dicker’s career has been in “a man’s world, with a hard hat on and steel toe boots.” A self-described “energizer-bunny”, she works full-time for Infrastructure Ontario (IO), chairs Women Build with Habitat for Humanity, is a distinguished visiting scholar at Ryerson University, is a mentor for the Women’s Executive Network, an executive sponsor of Women IO, and chair of IO Gives Back. All the while, she makes time to go to every single one of her sons’ football games.

Miriam Verburg: CEO of Bloom Digital Media

Do you remember those teenage years — all of the confusion, the expectations, and the social awkwardness?

That’s one of the reasons why Miriam Verburg helped to create the LongStory Game, a dating sim, choose-your-own-adventure type game that helps pre-teens and teenagers learn the ins-and-outs of dating. Users get to pick a character —boy, girl, or trans — and must solve a mystery while navigating social scenarios. Some examples include, bullying, backstabbing friends, alienation and immigration, and experimentation with their own sexuality.

Ana Bailão: Toronto City Councillor

Ana Bailão moved to Canada, specifically to the Davenport area in Toronto, from Portugal at the age of 15 — and she hasn’t left. In fact, she now represents the ward as a city councilor. “It’s a part of the city that feels like home,” she said during an interview at city hall.

Jennifer Flanagan: Founder and CEO of Actua

More woman are getting involved in certain science, like medicine for example, but Flanagan says there is still a void in research and in technology-based industries. “Whether its health-based research that’s skewed because no women were involved — it affects research outcome. It’s really important to have those voices at the table. And so, that starts really early. Talking to girls – telling them that they can do science and we NEED them in science. We need to make sure women are designing the world of the future.”

Chantal Kreviazuk: Canadian Musician

Chantal Kreviazuk. Photo provided by Chantal Kreviazuk.

Singer and song-writer Chantal Kreviazuk is a Canadian icon who never fails to bring her listeners home. She is someone who loves the euphoria of performing, which is why after a seven year hiatus, she will be back to touring, promoting her new album Hard Sail. “To get to that moment [on stage], it is what we call enlightenment. It is so outer-worldly for me. It is like Christmas every day when touring. It’s scary as hell and exciting,” Kreviazuk says.

Kimberly Caroll: Body/Mind/Spirit Coach and Animal Activist

Body/Mind/Spirit coach Kimberly Carroll has a voice that is calm, but focused. It has a powerful quality to it that helps each person she speaks with realize how important it is to care for themselves in order to impact change in others. After listening to her speak, it’s easy to understand her transition from a career in radio and television into a profession that allows her to motivate and help people.

Julia Langer: CEO of TAF

The Toronto Atmospheric Fund (TAF) is celebrating its 25^th anniversary — and with that milestone comes an opportunity to expand its mandate to include the greater Hamilton area. TAF is an organization that looks for urban solutions to reducing greenhouse gas emissions and air pollution, and while it focuses most of its efforts on Toronto, Julia Langer, CEO of TAF, knows that it’s time to expand.

“It’s about recognizing that opportunities for solving climate change are not limited to the 416.”

Erin O’Neill: Chief of Planning, Regional Emergency Operations during Fort McMurray Fire

Erin O’Neill was in Red Deer when she heard about the fire, accepting her new role as president elect of the Alberta Professional Planners Institute. She couldn’t go home and couldn’t get any information. “I was following twitter. I watched the news like everyone else,” she said. “I remember going to sleep thinking I would wake up and not have anything.” Her official position, Chief of Planning for the Regional Emergency Operations Center, meant she was in charge of all re-entry procedures — creating a Recovery Task Force, getting critical businesses like pharmacies and grocery stores up and running, and eventually helping people back into their homes.

Anita Krajnc: Founder of Toronto Pig Save

Anita Krajnc, animal rights activist and Toronto Pig Save Organizer.

Tragedy struck in Burlington last week when a truck carrying pigs to slaughter overturned on the highway. Forty pigs were killed in the accident. Fearman’s Slaughterhouse then walked the 100 remaining pigs to be killed in their facility. Animal rights protesters were on the scene to witness a terrible lack of mercy on the part of the slaughterhouse workers. Anita Krajnc of Toronto Pig Save tried desperately to save any of the traumatized pigs from being murdered. She was arrested for crossing police lines and trying to see the pigs that were being hidden from sight behind cardboard barriers. Krajnc was charged with obstructing a peace officer and breach of recognizance. This is the second time she has been arrested for her humane acts towards these animals.

Jazz Kamal: Boxing Coach, Spoken Word Artist, Musician

Kamal destroys the boundaries of what it means to be a repressed woman, and instead lives a life of truth and integrity. Her story is reminiscent of the fiery phoenix renewed, rising from the ashes stronger and ready to help others find their own light in a time of darkness. Kamal is a boxing coach and helps create a space for women to embrace their power and strength at Newsgirls, a women-only boxing studio in Toronto. She is also a profound lyricist and musician, creating political word-spins worthy of the hip hop greats.

Jennifer Keesmaat: Chief Planner for the City of Toronto

Photo provided by Jennifer Keesmaat’s office.

As Toronto’s first female chief city planner, Keesmaat is keenly aware of the importance of mentorship and constant learning. Of the directors she works with, only two are women. This gender gap is difficult to break. As Keesmaat explains, when you are in a meeting and 90 per cent of the people around the table are male, it can generate stress for women.

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Do you remember those teenage years — all of the confusion, the expectations, and the social awkwardness?

“I made it as a response to other dating sims, which follow boring storylines – you buy enough nice clothing and people will like you,” Verburg said. “LongStory is less appearance based and more ‘if I was 13 playing a game about relationships, what would I want to practice doing’.”

Verburg is modest to a fault. She is a self-affirmed feminist who wants to be a force of change and social good, but would rather work behind the scenes than in front of a camera. She considers some aspects of business like advertising and monetization a challenge, as she wants her work to retain it’s authenticity and accessibility — something many other businesses can’t claim.

Verburg became interested in technology at a young age. Her father worked for the Bloorview Macmillan Centre in Toronto as a researcher, developing rehabilitation programs for kids. He often brought home weird-looking laptops and would let the kids play with them. Verburg caught the creative bug, and studied art in school, primarily print-making and digitization.

After graduating, she worked at Studio XX, an “explicitly feminist art studio” in Montreal, where self-taught women in technology could teach others. After a while, her interests changed to web development. She completed her Master’s in Communications and Media Studies at Concordia and got a job teaching kids digital literacy at a library in Montreal, something that inspired her to continue to work with kids and technology.

While doing all of this, Verburg started her own website development company with some friends called 3scoDesign, which focused on helping non-profits design and integrate their digital footprints. Verburg has maintained that entrepreneurial spirit and is now the founder and CEO of Bloom Digital Media, a “boutique gaming company” that specializes in user experience and project management.

LongStory launched two years ago through Bloom Digital Media and it’s quite the success. Verburg’s target audience at the beginning was young girls; she wanted to create a game that taught consent and allowed girls to experiment with their desires.

“It was 2012 — Rehtaeh Parsons and Amanda Todd — I found those stories sad and surprising,” she said. “It seemed to me, as a teenager, I was pretty convinced that the dating world was not constructed in a way girls can experience themselves fully with power and freedom.”

LongStory has since grown into a phenomenon that transcends gender, a game that appeals to young people across the board. Users can choose a character that accurately represents how they choose to be identified — “he”, “she”, or “they” — and can try things they may be embarrassed to try in public. The challenge, Verburg says, is to keep the game authentic and available, so that teenagers are comfortable using it and parents don’t mind them doing so.

“There has been lots of pressure to make this educational and put it in schools, which is something I’ve resisted,” she said. Teenagers see devices as a place where they can be free to be themselves, and if you introduce it into classrooms, that whole idea changes.

Her team is also made up of an equal number of men and women — something Verburg says should be the norm no matter the company.

“The team is fairly evenly split and we also try to have a lot of LGBTQ members to represent that idea authentically,” she says. “People say it’s hard to have diversity in a company, but it’s not.”

One of the things Verburg hopes will change is the perception issue regarding male-dominated industries like hers. People say that more women should be involved in gaming or web development, but they don’t actually speak with women to find out what kind of games they would be interested in. That’s something Verburg has actively been trying to change.

“We spoke with a lot of girls during market research,” she said. “I want to explore how to create a community around that idea of gaming – how to help [girls] find better games and enjoy the experience more. There is such a strong community around building games and it makes me sad to see that if you ask girls if they want to get involved, they say ‘it’s still not meant for me’.”

Verburg was also involved with Dames Making Games, a not-for-profit feminist organization that runs events and programs for “women, non-binary, gender nonconforming, trans and queer folks interested in games.” When she isn’t working or involved in the gaming community, Verburg enjoys doing circuit training, going for a walk outdoors, or playing a board game — anything that doesn’t involve analytical thinking.

Season two of LongStory was released a few months ago, and Verburg is excited to see where it will lead. “It’s like an Archie comic,” she said. “It can only go on.”

Miriam Verburg

Roundup: 2016 Women of the Week