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Goop opens pop-up store in the UK

Gwyneth Paltrow is no stranger to the public eye, and with her company Goop, she catapulted even further into the limelight. She’s brought the goodness of Goop back to the UK for a short time, with a new pop-up store that opened its doors on September 25 in Notting Hill, London.

If you’ve no idea what Goop is, here’s a quick rundown: Goop is the widely successful lifestyle brand conceptualised by the actress. It started a decade ago as a newsletter in 2008, and has since evolved into a thriving lifestyle site, imprint, clothing line, with multiple products, and an estimated 150 employees as of 2018. Brand loyalty is impressive, and most Goop readers have an average annual household income of around $100k.

It is no surprise then that some prices found in the pop-up store may not match every budget. For example, you could pick up a few pretty shells from the beach or, get the “Goop Medicine Bag” for £76.99.

What’s in the bag? Eight healing crystals.

If you’re looking for something nice to catch your beverage sweat, why opt for any old coaster set when you can get a pack of four for £40?

Clothes shopping for the fall and winter seasons?

You can get anything from jackets to bras for as little as £90 or well over £1, 000.

Whatever catches your fancy is up for grabs if you’ve the budget to back it up.

Though the prices may be deterrent for some, that didn’t stop Goop fans, and interested shoppers from popping in throughout opening day, and making purchases of various products. This has continued and it’s safe to say that this could be the case until the pop-up store closes its doors on January 27.

Paltrow and her Goop brand have come under fire over the years from medical practitioners, and consumer advocacy groups to name a few, but this has not stopped customers from purchasing, enjoying, and promoting the brand’s products.

Some criticism was placed on the fact that many of the healing treatments and options purported by the brand, may be more a danger to users than help. This includes complaints that efficiency of these products is backed by no scientific proof and, they are not recognised or promoted by those in the field of medicine.

Some products that have raised eyebrows and can be bought in the UK Goop pop-up store are the £65 The Yoni Egg, which the brand recommends as a vaginal muscle toner, and the £40 “Inner Beauty Powder.”

Wherever you think about the Goop brand or its products, the store isn’t anything to sneeze at. Well laid out over four floors boasting pastels, coppers, and other colours and materials that match the brand’s theme, it offers other UK brands in the mix as well. Experience the Goop lifestyle, carefully sectioned into health and beauty, houseware, and clothing (fitness attire and closet essentials). This gives shoppers a wide range to choose from, while still getting all their favourite Goop products.