On June 21 the Twitter account for Sony’s smartphone branch, Sony Xperia, tweeted out a photo of a sleek looking digital watch, the long awaited smartwatch that has been tech industry buzz for the last year.

Tick-tock, tick-tock, tick-tock #itstime #MAE13 pic.twitter.com/FdHi4nBjNj

— Sony Xperia (@sonyxperia) June 21, 2013

The idea of a James Bond style smart watch jumped from the realm of fiction into reality in the last year when rumours began that Apple was covertly working on an ‘iWatch’ running Apple’s iOS operating system. It seems as though competitor Sony has beaten them out of the gate with their product as the hashtag in the tweet, #MAE13, refers to the Mobile Asia Expo that is taking place June 25th in Shanghai, China.

Wearable tech is in our DNA. Remember WALKMAN, now…? #itstime #MAE13   pic.twitter.com/eqwlDsVmeC

— Sony Xperia (@sonyxperia) June 20, 2013