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Woman of the Week: Ann Kaplan

Think big — that’s Ann Kaplan’s biggest piece of advice for those wanting to succeed in business.

“I wish I had thought bigger,” she said. “Once I looked back and saw how big we had become, I thought ‘why didn’t I envision that when I was thinking of building the business?'”

Kaplan is president and CEO of iFinance Canada inc., a money-lending company that offers loans for elective surgeries, veterinary services, dental, and home improvement financing — items that would otherwise be difficult to get a loan from the bank. She built the corporation from nothing, relishing in the chance to pitch her ideas and grow.

Kaplan originally went to school for interior design, but once she opened up her own store, dealt with her own clients, and got a taste for the back room dealings of business, she was hooked. She now has an MBA in finance, a Masters of Science in Business, a Corporate Governance designation (ICD.d) and is completing her PhD thesis, which involves creating an algorithm that would determine whether a consumer would default on a loan.

All of her hard work has resulted in an influx of awards, the most recent being the PROFIT Award for Excellence in Entrepreneurship as part of the 23rd annual RBC Canadian Women Entrepreneur Awards. She said she cried when she found out she had won. “I was taken aback. I knew I was a finalist, but there were very qualified candidates.”

Kaplan was also recognized in 2000, a few years after the creation of Medicard Finance Inc., her first enterprise which is now under the iFinance umbrella, as Canadian Women Entrepreneur of the Year, Start-Up. In 2001, she won the Peak Award of Excellence in Finance. Kaplan has been on the Canada’s Profit Top 100 Companies nine times and has held a place on the Canadian W100 list eight times. She was inducted in the WXN Hall of Fame in 2014 after being named as one of Canada’s top three Female Business Leaders and as Canada’s Top 100 Most Powerful Women. If that isn’t enough, she has also written four books — and these are only some of her notable achievements.

Despite her success, Kaplan remains humble and modest, speaking with a dry sense of humour — “verbal volleyball” she calls it, a skill that makes her popular with bankers and businessmen. Her time is split between work and her large family of eight kids, which means the word ‘relax’ isn’t in her vocabulary. Kaplan gets her hair done three to four times a week, and schedules in time for manicures and pedicures, but even then she has her laptop on hand. “No time is wasted,” she says.

What’s unique about Kaplan is that after nearly 20 years building iFinance, she still sees the opportunity for growth and education. But, what else made her start-up a success? Kaplan spoke with Women’s Post over the phone to go through a few tips on pitching to investors or lenders. According to Kaplan, the first, and most important aspect of a pitch, is to have an idea. This idea must help solve a problem. “That’s what a good business model is. Whether that is an App or providing instant financing that’s unsecured.”

Kaplan explains that the internet is inundated with everything. An idea must stand out and it must be able to provide a service that solves a specific problem. This means that people will actually be motivated to use the product or service you are pitching.

The next step is preparedness — be prepared to demonstrate your market, competition, and uniqueness. Understanding how your business is going to grow and what investors are going to get in return is crucial to landing a pitch. “There are great things like crowd-funding, but even in that you need to be prepared and be able to display the vision.”

In addition to knowing the worth of your business endeavour and of the company you are pitching to, it’s also important to also understand your own worth. Don’t undersell.

Finally, it’s all about communication and confidence. If you are able to explain in a concise manner how investing in your idea will be mutually beneficial, how the idea will be a success, and how you plan on making it into a larger, bigger entity, there is no reason why the pitch shouldn’t be considered.

For Kaplan, the independence that comes from creating a business from scratch is empowering. “The first time someone besides your mother buys something — it’s exciting!” That’s why it’s so important to continue to grow and think of new ideas, expand, and adapt to the new technology available. Kaplan is in the middle of a new and exciting enterprise called Brix Exchange, a Canadian crowd-funding portal for real estate and technology start-ups. It will be the first regulated portal of its kind in Canada.

The biggest piece of advice Kaplan can give, besides thinking big, is to follow your dreams. You can have everything if you are organized.

“Young women … they come to talk about handling their boyfriend who are concerned they are not spending enough time with them. It sounds like I’m generalizing, but it’s very common,” she said. “Family will come, but you should set yourself for your future.”

“Being able to walk away and do what makes you happy is empowering.”

Ann Kaplan is currently reading “So Anyway” by John Cleese.

 

Woman of the Week: Anne Golden

Sitting in a Starbucks drinking a decaf flat white, Anne Golden recalls how she was “in the vanguard of women going on to have professional careers.”

Golden is an academic down to the bone. “I can’t just dive into a subject without understanding context,” she explained to Women’s Post in an interview. Her background is in American history, a subject she studied at the University of Toronto for both her BA and PhD.

Her own history is a bit of a roller-coaster, and Golden tells it with a hint of dry humour, almost as if she herself can’t believe how much she has done in her lifetime. She is now a distinguished visiting scholar and special advisor at Ryerson University, where she teaches a class on successful cities in the 21st century. She also holds a position on the board of Metrolinx and participates in a number of panels and task forces relating to issues of city building and transit.

Her career had a rocky start. First, she was discouraged from pursuing a career in law after one of the only women in the field told her she would never be allowed to work on any real cases. Then, she was convinced to give up a promotion in the department of history because she was married to a dentist and didn’t need the money.

“The interesting part was I said I understood. I didn’t say ‘injustice’,” Golden said. “I wasn’t bitter or angry. I just said [the other candidate] just got married and needs the job, and I was married to someone who was already a professional and I would survive. I mean, today, that would be cause for protest, but it wasn’t for me.”

From there, Golden took every opportunity she could get her hands on. She was always interested in politics, so when David Crombie ran for mayor in 1972, she was one of the first people to call and volunteer. Golden eventually coordinated the campaign that led to Crombie’s victory.

“New progressive ideas were coming on stream. There was an understanding that there was a new vision for cities beyond expressways, beyond sprawl, beyond imitating the American example.”

The jump from history major to politician, philanthropist, city builder, and transit aficionado was a relatively easy one for Golden. She describes it as “a result of very good luck,” but, in truth, she is an avid learner, ready to jump into any position that was offered to her.

As a board member at Metrolinx, Golden reads about 500-1,000 pages worth of contracts and files before every meeting. She also reads a daily roundup called a “Media Analysis Report”, which includes every single article or radio report published in Canada that relates to transit. Board members then go back and forth, discussing the issues and trying to find solutions to various problems. “I always felt that if the public saw how hard we worked they would be less cynical,” she said.

Some may argue that this cynicism comes from years of failed transit promises and miscommunications between politicians and transit agencies. According to Golden, the main reason for this lack of collaboration is that each institution is protective of its own turf.

“Where you stand is dictated by where you sit,” she said frankly. “If you are sitting in the [Toronto Transit Commission] building at Yonge and Davisville, you may see things differently than if you are sitting in Metrolinx on Front St. having to look at the whole region.”

In addition to city council, the TTC, and Metrolinx, there are about 160 organizations in the Greater Toronto Area dedicated to city issues, including transit. With so much competition, Golden says it is important to stress what makes each group unique. If an organization fails to do so, it may lose its voice and therefore its chance at being part of the formal discussion. She also suggests merging smaller organizations to gain legitimacy.

Despite the many interests of each decision-making power in Toronto, Golden acknowledges that there are good people running each of them, and that a lot of collaboration is happening to ensure the city gets the best possible transit system.

Golden is currently reading Margaret MacMillan’s History People and The Legacy of Grazia dei Rossi by Jacqueline Park.

Woman of the Week: Johanne Mullen

“I’m so glad you didn’t ask me about my work-life balance.”

Johanne Mullen would much rather talk to the media about the work she is doing than adhere to the stereotypical questions asked of women in positions of power.

What’s unique about Mullen is her confidence and her experience in a traditionally male-dominated infrastructure world. Despite her impressive range of titles — National Infrastructure and Project Finance Leader of PricewaterhouseCoopers LLP (PWC) , director of the Institut pour les partenariats public-privé du Québec, director of the Canadian Council for Public Private Partnerships — she is down to earth and can speak as easily to one person as she can to a crowd. Her passion for her work is obvious and her knowledge and professionalism is impressive.

Women’s Post sat down with Mullen before her panel discussion on transit with Metrolinx’s CEO Bruce McCuaig at the annual National Conference on Public-Private Partnerships last week. The discussion ranged from Mullen’s background in finance to the future of public-private partnerships, and with each question her passion for project finance and infrastructure became obvious.

Mullen began her academic career at Concordia University, where she studied Commerce in Finance, before completing her Master of Business Administration in International Business at McGill University. She has over 20 years of experience in capital project and procurement advisory, as well as in project and structured finance.

In 2000, she started to work with the PWC, and fell in love with advisory and project finance. Some of her more notable accomplishments include acting as procurement and financial advisor for Saint-John’s Safe Clean Drinking Water program; advising the government of Nunavut on procurement and financing of the Iqaluit airport expansion; acting as an independent financial advisor for Nalcor Energy; and advising Infrastructure Ontario on the Pan Am Athletes Village.

“I love the advisory bit because I feel like I’m helping people develop something that is important to them, to the community,” she said. “I like the tangible aspect of the job—when I project is delivered you get to see it, you see the benefits.”

Mullen works with P3s, better known as public–private partnerships. These partnerships allow for a performance-based approach to procuring public infrastructure, which means the government does not pay for an asset until it is operational. This puts pressure on the private sector to remain accountable and to produce results. What’s unique about these projects is that the government is making a long-term investment. The cost of the asset includes 20 to 30 years worth of maintenance, depending on the contract.

According to Mullen, about 98 per cent of P3 projects are built on time and on budget.

“The reality is that if you understand the contractual model, the cost of delivering late is significant and obviously every cost overrun (the private sector) are picking up,” she said. “So they can’t afford to get it wrong.”

Right now, a lot of P3 projects are federal or provincial; however, they are trying to break into the municipal sphere. Mullen is already working on a project in Saint-John’s, and she would recommend that big cities such as Toronto look into P3 projects to help solve issues such as affordable housing.

“Personally, I think it’s been ignored more than it should be,” Mullen said of social housing.

In the meantime, Mullen has been working with municipalities such as Toronto to see how P3s can make a difference with public transit. The panel discussion she moderated at the National Conference on Public-Private Partnerships was a huge success, and promises to be a topic of discussion for Toronto’s future transit goals. At least we know there is a qualified, capable, and passionate woman leading the way.

 

Serda Evren – team builder extraordinaire

One of the most challenging years in Serda Evren’s life taught her to look hard at herself, find the value in everyone, be open to people, and have fun. It was a very productive eighth grade.

“Leadership is about making decisions and sometimes you have to make tough decisions but you make them full of heart; you make them with emotion but you don’t let your emotions make the decision,” says Evren, who recently added a North American communications mandate to her role as Vice President of Communications and Philanthropy for MasterCard Canada.

When she was 13, Evren’s parents emigrated from Istanbul to Toronto, and suddenly the outgoing and full-of-life teen was the odd girl out. “We moved, leaving home and friends, for this completely new place at this critical age,” she remembers. “English wasn’t my first language, I wasn’t into New Kids on the Block. I was bullied and teased, but I realized you either make it or you don’t, and I decided to make it.”

That experience during her formative years made her realize the importance of seeing people for who they are, and understanding who she is. As she has advanced in her career, she has built on that philosophy to include helping others understand what they are good at. “I thought of myself as a generous, thoughtful, loving person and all they saw was a new kid. I wanted people to see who I really was, and that motivated me to always try to see people for who they truly are.”

Life became better, thanks in part to Evren’s practice of reading the newspaper aloud every day, cover to cover, to practice her English. By grade 10 it was flawless, and she was also a master of current events, which launched her passion for politics.

The University of Toronto was even better. She ran for the student union office, and in third year volunteered for the federal Liberal Party. With two years of volunteer service and a brand new political science degree under her belt the Liberals offered her a paying job. Thus began several years of long hours, lots of travel and sometimes living out of a suitcase. “The biggest gift of politics, other than the opportunity to change the world, is the people you meet. You work long hours in the trenches, you share beliefs, living together, travelling together, not eating or sleeping well. These people are your lifeline, and you form life-long friendships.”

Working in Federal and Provincial politics during the Jean Chretien and Dalton McGuinty administrations and a 14-month stint in Washington, DC, where she interned with Representative Congressman Anthony Weiner (yes, the “sexting” congressman) gave Evren insight into what makes a good leader, and a bad leader. A big part of that is surrounding yourself with the right people. “You can be a genuine, incredible, person, but if you’ve surrounded yourself with the wrong people it’s not going to work.”

Building a good team requires recognizing your own strengths and weaknesses. It requires some thoughtful introspection. “You have to spend time on yourself to be self-aware. You have to really understand yourself… your strengths, weaknesses, motivators, demotivators. If you’re not self-aware how can you possibly build an effective team around you?”

That also means finding your purpose. She advises: figure out the value you bring, what you’re really good at, and harness it. Deliver on it every day. Show up every day to make the team or the organization function better.

One thing Evren’s team – and her bosses – will tell you is that she is fun to work with.
“Let’s have a good time. Let’s build something together we’re proud of, so you feel good about what you’re doing.” She is not a stickler for hierarchy. “It kills spirit and inspiration,” she says. “There have to be lines because you’re not doing the same job and don’t have the same responsibilities but … I’ve seen people who put 100 steps between them and junior staffers and there’s no reason that needs to happen. I’d rather be building the bridges, being collaborative.”

Her goal is to build inspired teams – where everyone has a purpose and a role in making something better, and making a real impact. “It doesn’t have to be something huge, like reinventing PR. It could be that at a moment in time you brought forward an idea that shifted a strategy or changed a perspective.” It also means she doesn’t have to pretend to be good at everything. Leaders who succeed in building teams of people with diverse skills create successful departments or functions.

“I have never had an ‘end goal.’ I believe in letting opportunities find me. Who knows what the future holds but if I help people find and develop the value they bring, that’s something that helps those individuals and the organization for a long time, and I call that success.”