It’s certainly an exciting time to be a woman, seeing as movements for equality have been sparked around the globe, in addition to those encouraging women to speak up. One bit of news that was recently announced that has my attention, is how Google has introduced a new feature that allows business owners to identify their business as “woman-led” on Google My Business, per Google. Businesses that use Google My Business can enable the attribute from their dashboard, where it will appear in their listing until they choose to disable it.
I see this as one more way that females can support and empower other females, and it also presents the opportunity for women to publicly showcase their efforts and abilities in their given industry.
The My Business verification process gives the opportunity for women to manage information on their Google platforms, such as the maps and searches. Now, the “woman-led” descriptor, which will have a female gender symbol associated, is set to appear next to the details in the listing of the business, which will highlight any special offerings as well.
Female business owners and businesses that are women-led, can easily add this icon by clicking on the info tab on the left-hand side and scrolling down to the “Add Attributes” option. Simply click on the pencil icon, and a new window will then pop up, that will allow you to click on the “Women-led” button and apply this option to your page.
A Google spokesperson spoke about the new feature, early last month, in celebration and as a means to recognize International Women’s Day.
“We strive to organize the world’s information in a way that is inclusive of all people. Last year, we added an LGBTQ-friendly attribute in time for Pride. This year we’ve added the women-led attribute to empower women-led businesses to succeed online and enable people to find businesses to visit using Google Maps and Search.”
Google highlighted three women-led business at the time of its latest announcement, to demonstrate how the new option works for female Google Business users. These three businesses are Progetto Quid, out of Verona, Italy, which is a textile company that offers employment opportunities to women who are struggling to find employment. The second highlighted business is Reaching Out Teahouse, in Hoi An, Vietnam, which provides jobs and a support network to people with physical disabilities. The final business highlighted and used in Google’s example is Yogolandia Yogurt & Botana Bar, out of Chicago.
What are your thoughts about this new feature from Google?