It’s almost here — yes, I’m talking about barbecue season. For most Canadians, this is a year-round phenomenon, but for the less brave or cold tolerant, the beginning of Spring usually means it’s grillin’ time!
Why all the excitement? Well, grilling is more than what sears on the grate. It’s the experiences lived, memories created and the friends and family brought together sharing the common love of great, grilled food. It’s for burgers and buddies and being social without the media.
That’s the passion of Weber!
Rewind to 1952, when a man named George Stephen, a sheet metal worker at Weber Brothers Metal Works in Chicago who also happened to have a passion for grilling, sparked a backyard revolution in America with the invention of the first Weber Kettle charcoal grill. This first-of-its-kind covered kettle barbecue quickly gained a loyal audience with Stephen eventually buying out the company, changing the name to Weber-Stephen, and devoting all of his professional time to manufacturing and selling Weber kettle grills. But he didn’t stop there! In 1985, Weber again revolutionized outdoor grilling with the introduction of the Genesis gas grill, replacing grease-catching lava rock found in other gas grills with a unique Flavorizer system designed to eliminated flare-ups. The food drippings that hit the specially-angled hot Flavorizer bars are vaporized back into the foods for that great barbecue flavour. The juices that don’t vaporize are directed away from the burner tubes into a catch pan at the bottom of the grill making clean-up a breeze. Another revolutionary invention from Weber!
Thirty years later, Weber’s most loved grill just got better! The new, show-stopping Weber Genesis II line of gas grills has been thoughtfully and carefully designed to provide backyard chefs with the ultimate outdoor cooking experience.
Equipped with the new and innovative GS4 high performance grilling system—the heart of every grill in the line—Genesis II grills are available in 2, 3, 4 and 6 burners so there’s one to fit every lifestyle and budget, giving you more reasons to bring everyone together.
Explore the new Weber Genesis II here!
Bluetooth technology takes the guesswork out of grilling
Genesis II grills also come equipped with something called iGrill 3, a cutting-edge Bluetooth thermometer that makes grilling easier, more convenient, and a whole lot smarter. It’s the perfect solution for the 84 per cent of backyard chefs who are afraid they will fail at the grill. The Weber iGrill 3 monitors the internal temperature of food from beginning to end, sending grilling data to your iOS or Android device and notifying you once your food has reached the perfect temperature. The Weber iGrill 3 is exclusively compatible with the new Weber Genesis II grills in that it fits in a water-resistant docking station positioned on the front of each grill. It includes two temperature probes, which can be adaptable to four probes so you can monitor almost anything you grill including steak, chicken, fish or roasts – giving you perfect results each and every time.
For charcoal lovers, the heat is on with new all-natural hardwood briquettes
“The charcoal segment continues to grow dramatically in Canada with 90 per cent of charcoal grillers saying they want charcoal that lasts longer while providing consistent heat,” said Patricia Larez, vice-president marketing, Weber-Stephen Canada.
The new Weber Briquettes do just that, outperforming other charcoal fuel on the market. Weber Briquettes provide consistent heat and are made from 100 per cent all natural hardwood. They do not include any unwanted chemical binders or fillers and they produce less ash.
They are also conveniently packaged in a weather-protected re-sealable bag that features a handy zip top to help protect charcoal from rain or snow.
Become a backyard hero!
If you are looking to upgrade your grill skills, look no further than the Weber Grill Academy, the first and only school of its kind dedicated to grilling. The Grill Academy, located in Vaughan, Ontario, offers regularly scheduled public grilling classes and is also available for special events. Whether it the “back to basics” approach to charcoal grilling, learning how to smoke the perfect brisket, or simply improving your technique at the gas grill, Weber Grill Expert and Celebrity Chef Michael P. Clive teaches a variety of classes that are sure to get you fired-up for grilling season. Classes are held year round and are always a great, hands-on, edutaining grilling experience. Each class offers three hours of grilling instruction and when finished, you’ll eat your grilled creation and take home your leftovers!
Visit webercanada.ca for product information and to sign up to receive fresh off the grill news!
