A new alliance has been created to help accelerate gender parity on boards. The Canadian Gender and Good Governance Alliance (CGGGA) is made of seven influential Canadian organizations dedicated to pushing forward gender equality in the workplace, especially on boards and in executive positions.
Despite decades of advocacy, women are still outnumbered in senior roles, especially within financial services. Women hold approximately 14 per cent of all board seats and only 26 per cent of open board positions are filled by female applicants. A McKinsey & Company study in 2016 showed that only six per cent of Canadian CEOs are women.
The CGGGA is made up of Women in Capital Markets (WCM), the 30% Club Canada, Catalyst Canada, the Business Council of Canada, the Institute of Corporate Directors (ICD), Canadian Coalition for Good Governance (CCGG), and the Clarkson Centre (CCBE).
This is the first coalition of its kind in North America. The CGGGA Directors’ Playbook is their first initiative and presents practical tools companies can use to achieve gender balance on boards.
Women’s Post spoke with Marlene Puffer, partner at Alignvest Investment Management, who represents Women in Capital Markets within the alliance, to find out a bit more:
Why join forces with other organizations to create the CGGGA?
There is power in having a coordinated message from the many high-quality organizations that all share a common goal – to enhance the numbers and impact of women on boards and in executive positions. The biggest impact will come from having a clear set of tools to offer to businesses, governments, regulators, institutional investors and other interested stakeholders to improve practices that lead to better governance and gender balance.
What will Women in Capital Markets specifically bring to the organization?
Our industry is at the heart of corporate Canada, where providers and users of capital come together. Senior professionals in our industry and in related areas are extremely well suited to board roles, and we will be launching a lengthy list of high-quality board-ready women in the coming weeks. Women in Capital Markets has an active network of hundreds of senior-level women, and is working diligently to ensure that they have the support and exposure that they need to reach the highest levels within their organizations and on boards. We are a deep resource of information, experience, and research on what works. We have partnered with members of the Alliance in the past, and we bring all of this experience to the table with the other Alliance members to continue to find innovative ways to move the dial.
What is the ultimate goal of CGGGA?
The Alliance aims to amplify and coordinate efforts to increase gender parity on boards and in executive positions, and to contribute to public policy as an advisor for the governments and regulators. Enhancing gender diversity on boards leads to greater variety of thought and leadership styles, better understanding of the end consumer, a wider talent pool and ultimately higher-quality boards.
Obviously, after years of advocacy, mentorship, and change, not enough has been done in terms of gender equity on boards. What kind of difference can CGGGA make and why is the process so slow?
CGGGA can have a potent impact if we can get the Directors’ Playbook into the hands of every board chair and every CEO of Canadian public companies, as well as into the hands of the private equity investors who have influence over the selection of board members for private companies. The tools that we present are logical, and straightforward to implement: formal board evaluations, term and age limits, using a board competency matrix to ensure a diversified set of skills and approaches at the board table, having a gender diversity policy to set clear goals and to monitor progress, and a focused effort to broaden the networks that are used to recruit board members.
How did you get into finance?
I got into finance because I loved math as a high school student, which led me to study economics as an undergraduate. Finance was a field that was growing at that time (the early 1980’s!), and interesting models that we now take for granted had only recently been developed. I pursued a PhD at a top US school. I came back to Toronto as a finance professor at the University of Toronto Rotman School, and after about five years, I decided to join the financial industry as Head of Fixed Income Analytics at RBC on the trading floor. From there, I have had an unusual variety of roles on the investment management side of the business, with a focus on long-term investors like pensions. I have been on the board at the Healthcare of Ontario Pension Plan for nine years.
What is your role in Women in Capital Markets? How long have you been involved and why did you get involved?
I am currently the WCM representative to the CGGGA, and advisor to the WCM Women in Leadership network, where I have been focusing on the creation of the Board-ready list. I was President of WCM in 2001-2002 and previously I was co-Chair of the Education and Outreach Committee. I got involved at the start of the organization to help encourage high school students to pursue math and to provide insight into the career opportunities in the capital markets. I have since been involved in almost every committee along the way.
