There’s finally a pen designed for women. I came across a video of a segment on the Ellen DeGeneres show and as always, with her wide-eyed innocence, she really put this bizarre product in its place.
Come on, a pen for women? Because we have more delicate, tinier hands than guys? Because we’re not able to wrap a couple of fingers around a great big guy-pen? Maybe it’s so that the good people at Bic can make pink, girlie-girl pens. Nope, that’s already been done. Although at this moment, as I look at the pens in my pen cup on my desk, I see no pink ones. I’ll have to go to the Bic store and pick up half a dozen so I never run out.
Seriously, what kind of baloney is this eye rolling marketing scheme? Are there really still guys on Madison Avenue who think this kind of marketing will appeal to any of us? I understand that there are still lots of products designed for women and lots more designed for men. I’m not looking for all of us to be identical here. But when it comes down to a product that’s so unisex, I’m appalled. And so, apparently, is Ellen. Have a look at her video here.
I wish I could bring some company to their knees and make it a joke at the same time just like Ellen does. There’s no greater put down than having people laugh at you, or at your pink pen.
I’m not alone with my shock over this foolish marketing. Shoppers have taken to the reviews section of Amazon to write hundreds of snarky, and often sarcastic, “reviews” of the pens.
“Finally! For years I’ve had to rely on pencils, or at worst, a twig and some drops of my feminine blood to write down recipes (the only thing a lady should be writing ever),” the reviewer wrote. “I had despaired of ever being able to write down said recipes in a permanent manner, though my men-folk assured me that I ‘shouldn’t worry yer pretty little head’. But Bic, the great liberator, has released a womanly pen that my gentle baby hands can use without fear of unlady-like calluses and bruises. Thank you, Bic!”
“My drawings of kittens and ponies have improved, and now that I’m writing my last name hyphenated with the Robert Pattinson’s last name, I really believe he may someday marry me. I’m positively giddy. Those smart men in marketing have come up with a pen that my lady parts can really identify with.”
Reviewer Dan Kaufman wrote, “Men, don’t stand for this. Aren’t there enough products specific to women already? First it was tampons, now these pens? What other products will I have to suffer the indignity of being unable to purchase just because I’m a male person?”
Come on, Bic. Hire someone with half a brain for your new products department. Find someone who’s not a total sexist, someone who actually has contact with women in today’s world.
©Marcia Barhydt, 2013