Loblaw Companies Ltd. is offering customers a $25 gift card as a goodwill gesture after learning that their customers were overcharged for the cost of some packaged bread products.  The company participated in an industry-wide bread price-fixing arrangement. They were given immunity by the competition bureau because they came forward and admitted to doing it.

“This conduct should never have happened,” said Galen G. Weston, CEO, during a conference call with analysts Tuesday.

“The gift card is a direct acknowledgment of that to our customers. We hope that they’ll see it as a meaningful amount that demonstrates our commitment to keeping their trust and confidence,” he said in response to how the company arrived at the card’s $25 value.

Here’s how to redeem the offer:

Customers can visit LoblawCard.ca  and enter their email address to be notified once registration opens.

The company expects registration to begin on Jan. 8. 2018


1 Comment

  1. Grahame Meredith Reply

    The Loblaw offer is totally inadequate in relation to the crime. They have acknowledged ripping off consumers for 14 years. if a family has bought 2 loaves per week and has overpaid by $.50 per loaf, the cost to the family over 14 years is approximately $750.

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