Protect your smile with Sensodyne

One in three Canadians lives with tooth hypersensitivity. Are you one of them?

First noted in a medical journal in 1870, dentine hypersensitivity is a “short sharp pain in response to stimuli.” Anything, from biting into certain foods to using a toothbrush, can cause those who have sensitive teeth to feel the pain.

This isn’t a problem that just comes as a natural part of aging. Most people who experience the twinge are between 20 and 50 years old. The main causes today? Brushing too hard, teeth grinding, gum disease, receding gums and bleaching. As well, the early 20s are when your gums can start to recede, and the newly exposed part of the tooth, which isn’t used to the environment in the mouth, can react negatively to the new stimuli.

At a recent roundtable, Dr. Leonard Litkowski, co-inventor of the NovaMin® Technology in Sensodyne’s groundbreaking new Repair & Protect toothpaste, spoke of the damaging effects of dentine hypersensitivity. “On a global scale, it’s a highly important topic,” Litkowski states. “Pain holds many patients back from doing what they like.”

Luckily, there are options for those living with tooth pain. The NovaMin® in Sensodyne Repair & Protect toothpaste is the first material known to help form a reparative layer over and within exposed dentine. And according to Litkowski, “the reparative layer is harder than the natural, underlying dentine it replaced.” Sensodyne Repair & Protect has a very unique way of generating this layer, which has similar chemical characteristics to the minerals from which the tooth is made. With twice daily brushing, the toothpaste generates the reparative layer where dentine is exposed, helping to prevent pain.

For people who feel the pain of dentine hypersensitivity, this is a fantastic breakthrough. Still offering all the benefits of a regular toothpaste, Repair & Protect will both help repair sensitive teeth and provide protection against future damage, where dentine is exposed and with twice daily brushing. After two weeks of treatment with twice daily use, tooth sensitivity is significantly reduced.

With such innovative new technology, Sensodyne Repair & Protect toothpaste is making Canadians’ smiles look even healthier by helping to repair their sensitive teeth.

For more information, visit the Sensodyne website