Jennifer Flanagan, co-founder and CEO of the non-profit Actua, was exposed to science and technology at a young age, more so than other young girls in her class. Her father and uncle were both engineers, and as she says, “kids that grow up with engineers or scientists as parents are typically the ones that pursue it themselves.”
Flanagan’s plan was to go to medical school, combine her love of science and her affinity for helping people into one career. But, all that changed when she saw a poster on the wall asking the following question: Do you want to start a science or engineering camp? Her answer was a resounding yes.
That small group of students started up a few camps locally, but soon the model spread nationally among engineering programs at different universities. As of 1994, the camps had a policy for gender parity, with an equal 50 per cent divide between girl and boy participants. “That was unheard of,” Flanagan said. “It was controversial, amazing, and it worked.”
The programs became more popular, and eventually the students started to receive funding from university chairs and Industry Canada. And that’s how Actua was formed — a national charitable organization that engages young kids and marginalized communities in STEM (science, technology, engineering, and math). “We [engage] about 225,000 youth a year – that includes a huge focus on those underrepresented audiences, or the hardest to reach audience in Canada,” Flanagan explained. This includes a program called InSTEM, a customized, community-based educational program that engages First Nations, Metis, and Inuit youth, as well as a digital literacy program that transforms young people from passive consumers into real innovators capable of using and creating future technology.
Twenty-five years later, Flanagan is just as excited about her role in Actua as she was when she saw that poster on the wall. She says she has seen progress since the program went national.
“Big evidence of that progress is Actua,” she said. “When I first started doing this work, we had to convince people it was important. A summer camp was one thing, but no one saw the link to the future work force or economic development.”
More woman are getting involved in certain science, like medicine for example, but Flanagan says there is still a void in research and in technology-based industries. “Whether its health-based research that’s skewed because no women were involved — it affects research outcome. It’s really important to have those voices at the table. And so, that starts really early. Talking to girls – telling them that they can do science and we NEED them in science. We need to make sure women are designing the world of the future.”
Flanagan is working with a team on a special project meant to celebrate Canada’s 150th anniversary next year. Actua is building a “Maker Mobile”, a mobile workshop that will travel from one end of the country to the other in just over 18 months, stopping at schools and community centres along the way. “A maker space is a workshop that is filled with technology tools that allow you to build prototypes or allow you to build products,” Flanagan said. “We are celebrating past innovation by building skills for future innovation.”
The idea is to inspire young people to not only learn more about science and technology, but also to inspire them to innovate. The maker mobile will empower these young people and shift their attitudes. Too often, people tell kids to pay attention to math and science so they can do great things in the future, Flanagan explained. Instead, why not encourage them to do great things now?
“Today’s youth are incredible innovators already. They are amazing problem solvers and have natural abilities with science and technology.”
Flanagan’s passion often follows her outside of her work with Actua. She sits on the board of the Canadian Women’s Foundation, an organization that has a wide mandate, which includes empowering women, helping them escape violent situations, and ending poverty.
“The work with the Canadian Women’s Foundation is so fundamental — doing work that is creating the first generation of women free of violence requires more passion. The work that we do, engage girls in science and technology goes far beyond knowing there is enough female participation in these subjects. It’s about raising confidence.”
Flanagan is also a finalist for the Social Change Award for the 2016 RBC Canadian Women Entrepreneur Awards. She is reading a newly released book called “Girl Positive”, which tells the story of hundreds of girls across North America and finds out what they need, something Flanagan says is critical reading for parents and policy makers.
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